In this year’s industry roundup, we invited partners and suppliers to reflect on the past twelve months and share their insights on where the sector is heading. We asked contributors two key questions:
(1) When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
and 
(2) Every year brings its fair share of challenges. What were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Here’s what leading suppliers had to say:
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Colin: We aspire to consistently exceed customer expectations by providing exceptional, market-leading products that benefit players while also assisting our operator partners with navigating growing margin challenges (particularly in the UK and Germany), and I’m pleased with what we accomplished in 2025.
Our new Tournaments and Dynamic Segmentation features, along with new backoffice automations, provide engaging player experiences that can be intuitively managed on the operations side. The delivery of our React Native mobile app was another major milestone and provides cost efficiencies through single code-base access to the platform’s full capabilities, meaning faster speed to market for continual enhancements.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Colin: There’s been huge progress in AI in our industry, and one of our challenges has been choosing which areas of enhancement and development to prioritise during this transformational period. Ultimately, we chose to focus on technical tooling to drive operational efficiencies and cost savings, which has proven valuable to both Bede and our partners.
Similarly, we’ve had to make some prioritisation calls within our business development strategy this year as well. We’ve had the pleasure of exploring a lot of new opportunities, and I’m proud of the highly competitive bids that our team produced. Although the conversion process can take time, I’m hopeful about confirming new Bede partnerships soon…
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Marina: For BGaming, 2025 was a year of high altitudes and smooth landings. We expanded into eight new markets, partnered with more than 1,800 casinos worldwide, and strengthened our role not only as a game provider but also as a publisher and global content creator. Our 100+ new titles, including the viral hit Aviamasters™, showcased our ability to innovate across different game types.
We grew BGaming’s corporate social responsibility initiatives and contributed to responsible gaming efforts. Above all, 2025 demonstrated that our most significant achievements are made possible through the support of our partners and the dedication of our team.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Marina: We faced shifting regulations, especially in Brazil, but we successfully certified BGaming games there. Moreover, it was rather challenging to expand in Italy and Spain with new clients, as the integration processes were not as fast as we had hoped. Growing our high-quality portfolio, particularly in localized content, was also one of the challenges we encountered in 2025. This year demonstrated that innovation flourishes when creativity and operational discipline evolve in tandem, enabling us to remain agile, deliver quality, and grow sustainably in a rapidly changing landscape.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Nik: 2025 has been all about building on the incredible foundation we have in place at Big Time Gaming, and this has seen us release incredible new mechanics and deliver some of our most successful slots to date. This includes sequel slots such as Star Clusters II, White Rabbit II and Castle of Terror II. These are not simple re-works of the originals – each game has been entirely rebuilt with new mechanics and elevated gameplay. We’ve also changed the game again with several new mechanics, including TapCards and MegapotsTM. At Big Time Gaming, we’re all about embracing risk, pushing boundaries and being relentless in our pursuit of epic slotting experiences for players across the world, and that’s been very much our focus for 2025.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Nik: There are always plenty of challenges to overcome, whether that be regulatory changes, shifts in player preferences or the growing number of entertainment options we are competing with. But we’re all about embracing challenges, trying new things and never wavering from our core mission to create epic slot games that players want to enjoy time and again. That Big Time Gaming continues to do this is a testament to the incredible team we have built and their passion for online slots and unwavering commitment to making games that players love.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Josh: Even though we’ve been working on ChatBet for a while, 2025 was our first real year. We took ChatBet from MVP to live product, put it in front of real bettors, and proved people love talking to their AI-Bookie and betting where they already chat. Meta approached us and named ChatBet a strategic partner for messaging and real-money gaming. We closed just under $1m from a strategic investor and went full-time. V1 became V2 with free-text understanding and a two-step bet flow, we signed operators like BetVIP and BetPlay plus platform integrations with Digitain and Kambi, and early data shows people love to chat, build combos, and bet more.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Josh: The toughest challenge in 2025 was building a new revenue category from messaging while still building the company. We were raising capital, stepping into full-time founder mode, and integrating with tier-one operators at the same time. Using player behaviour to guide product has been invaluable, but it also meant iterating fast and accepting that not everyone is an early adopter. We navigated long integration timelines and complex compliance reviews and proved ChatBet can operate within existing licenses. The hardest part is always getting the first live clients and data; now the challenge is scaling through our pipeline ahead of the Super Bowl and World Cup.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Martyn: Over the past 12 months, Comparasino has really established itself as one of the leading online casino comparison sites for players in the UK. Sure, we’re still a little behind the market leaders, but we’ve really closed the gap in 2025. This, despite some pretty strong headwinds in terms of Google algorithm updates, the prevalence of spam sites and regulatory changes. We’ve stuck to our approach of providing players with the information they need to make informed choices about where they play, while also giving them the tools to find brands that match their preferences, a strategy that’s starting to pay off nicely.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Martyn: Uncertainty. There was (rightfully) a lot of concern around the rise in remote gaming duty here in the UK that made us hold back on planned investments in our product and branding activity. But I’ve come to see this as a good thing. Taking pause for thought allowed us to really focus our efforts to ensure we invest in the things that bring the greatest improvements to our users and that ultimately drive the most growth. Market conditions will be tough moving forwards, but we have a solid battle plan in place and I’m confident we’re investing in the right areas to further close the gap to our rivals.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Danny: 2025 was the year DEGEN stopped whispering and started kicking doors down. Hacker’s Haven fired the warning shot. Raider’s Riches doubled down with a louder statement of intent. Then Wild Gangs and Rave Riot pushed things into overdrive. Each release proved our mission is real: Put players back at the centre of the experience. We built worlds with attitude, explored themes others avoid, and delivered mechanics built for thrill-seekers, not casual tourists. This wasn’t just growth. It was ignition. 2025 is the year the movement took form.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Danny: Disruption isn’t clean. Our biggest challenge was refusing to blend in while the industry kept churning out safe bets. We pushed against the comfort zone, thematically and mechanically, which meant more experimentation, more risk, and more pressure to deliver something players hadn’t seen before. But that friction sharpened us. It proved our player-first mentality isn’t negotiable. We learned that the only way to build a loyal movement is by staying accountable, listening to gamers, and embracing the chaos required to break the mould. The fight made us stronger. The resistance confirmed we’re on the right path.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Rafael: Looking back on 2025 – In 2025, the key moments for us were the launch of new and innovative products that quickly gained strong acceptance from clients. We focused on understanding the real needs of the market and responding with solutions that offer solid entertainment value and memorable experiences. Each release helped define our trajectory this year, reinforcing our commitment to quality and creativity. These steps not only strengthened our relationship with operators but also positioned us as a brand that listens, adapts, and consistently delivers what the player is truly looking for.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Rafael: One of the toughest challenges this year was maintaining strong performance indicators while continuing to grow with our existing clients. Expanding our reach and increasing the number of locations required discipline, strategy, and constant adjustment. Competing in a market as dynamic as gaming forced us to refine our processes and stay focused on execution. Pushing through these challenges taught us the importance of flexibility, operational consistency, and building long-term relationships. In the end, overcoming these obstacles helped us strengthen our presence and prepare for a much more ambitious expansion.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Obdulio: Our performance in the UK. The UK is a key market for us, and in 2025, we outperformed all expectations.
In the first nine months of the year, we saw strong growth online across all of our brands, delivering a 20% year-on-year growth from the same period in 2025.
We expanded our Coin Economy feature throughout the year, with Gala Rewards Club being the latest launch very recently alongside Foxy Dollars earlier in the year. This innovation helps players enjoy our games responsibly without going over budget, and its been hugely popular across our UK brands. This is something we hope to build on throughout 2026.
I am also very proud of the improvements we have made to our game catalogue across our markets. During the year we have seen 30% plus increases in games being played in major markets like Belgium, Greece, Italy, and Ontario. All of these will remain key markets for us throughout 2026, and we will look to continue to diversify our game offering to meet the needs of our player base.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Obdulio: Like many operators, Brazil’s newly regulated market was one of our biggest challenges in 2025. The market has proven to be incredibly competitive since opening at the start of the year and adapting to complex regulations while understanding local player preferences tested our agility.
However, we now believe we have a firm grip on not just the regulatory side of the market, but also on what players in Brazil want. Today, we’re confident we have the right strategy to capture LatAm’s growth potential.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Sarah: 2025 was a year defined by growth, strengthened partnerships, and a clearer strategic footprint across the iGaming ecosystem. We introduced GO Intel, our insight-led intelligence arm that equips iGaming brands to move faster with clear, actionable research. Alongside this, every core service from PR and Social to our Fractional CMO and Events teams advanced in capability and impact.
We supported major launches, secured global media visibility, and helped clients navigate significant market entries. Above all, we reinforced our relationship-first approach, the foundation that ensures every brand we support is seen, heard, and commercially empowered.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Sarah: Like the industry itself, we navigated shifting regulations, crowded markets, and rising demands for measurable marketing performance. These pressures strengthened our resolve to stay proactive and insight-led. We refined internal processes across PR, content, and social to deliver faster, more strategic outputs.
We invested in data, intelligence, and operational structure, ensuring we could support clients through complex launches and global expansion. The biggest learning was clear, staying agile while protecting creativity is essential for delivering commercial impact. These challenges reinforced the value of our collaborative, people-first culture, which remains central to The GameOn Way.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Alex: 2025 was the year we strengthened the foundations that will define Gaming Corps for the long term. We invested substantially in data and our infrastructure, enabling us to scale smarter and faster. Our game roadmap matured, driven by the evolution of 3 Pigs as a true franchise, experimental content, and the introduction of our RGS Partner Studios programme, which broadened our creative reach. We also added key talent across multiple disciplines, giving the business new depth and capability. Together, these developments marked a turning point, setting the stage for a more ambitious pipeline in 2026.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Alex: Our biggest challenge in 2025 was managing rapid growth while maintaining creative focus and operational stability. Expanding the team, integrating new processes, and developing our roadmap simultaneously required discipline. We learned the value of investing early in the right infrastructure and people, which ultimately strengthened the organisation and allowed us to scale without compromising quality. This period also reinforced the importance of agility – moving fast, adapting quickly and keeping innovation at the centre of everything. Pushing through these challenges left us better positioned, more resilient and more confident in the structures supporting our next phase of expansion.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Thomas: For us at Golden Whale, the highlights of 2025 always come back to the results. We delivered landmark performance uplifts for operators across gaming, betting, lottery and several adjacent verticals. But if I had to pick one defining achievement, it would be proving just how far BonusPilot can push incentive optimisation. Seeing our tailored incentive recommendations outperform standard operations by up to 450% in wager and deposits was both unexpected and incredibly energising for the team. It confirmed that continuous learning systems can fundamentally change how operators work and has motivated us to push even further.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Thomas: Our biggest challenge in 2025 was scaling fast enough to meet demand. We onboarded clients across LatAm, the US, Europe and Asia, which meant expanding our team structure, adjusting how we operate across time zones and ensuring we could maintain the same quality of delivery everywhere. Balancing that growth with our commitment to innovation was not always easy, but it made us stronger. It was a demanding year, but also one that set us up for faster progress in 2026.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Edvardas: This year we increased our game portfolio, expanded our offering across several verticals, and strengthened our position not only in live casino but also in slots, RNG games, promo tools, and more that will follow. We grew our client base, saw remarkably fast progress as a supplier, and reinforced our brand in the market.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Edvardas: A high number of releases created a very quick pace, and we had to adjust to it. The entire team needed to stay flexible and work in an agile way to meet client expectations. This was especially true for dedicated projects where custom games had to be delivered within short time frames. These challenges shaped our identity. We learned that our capacity always goes further than we think, and we are proud of what we achieved. Our people remain our greatest strength.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Allan: 2025 was the year Intelitics proved its backbone. Super Bowl weekend was the stress test everyone quietly fears, and we sailed through a 100% surge in expected volume without a hiccup. The platform didn’t blink. That moment validated years of unglamorous infrastructure work and a team obsessed with resilience. The other defining chapter was less celebratory: watching major gaming platforms openly refuse to integrate the tools their own customers needed. Instead of accepting that ceiling, we engineered around it. We shipped capabilities that bypass the bottlenecks entirely returning control to operators and accelerating our shift toward a truly enterprise-grade marketing intelligence stack.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Allan: The hardest challenge of 2025 was confronting an industry that talks innovation but resists anything that threatens the status quo. Watching operators get blocked by their own platforms forced uncomfortable conversations -and ultimately a strategic reset. We learned that dependency is a liability. So we rewired our roadmap around optionality, data freedom, and speed of deployment. The friction made us sharper. It hardened our conviction that the next generation of measurement won’t be granted by legacy platforms—it’ll be built by teams willing to out-engineer the roadblocks. That lesson became a competitive advantage and now shapes how we build, sell, and scale.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Feron: This was a pivotal year for Kiron. We launched GOAL Premier with Kaizen Gaming in Mexico, Nigeria and Chile, which marked a major step forward in Latin America and Africa. That rollout proved how well our content performs when it is tailored and technically sound. We also expanded our reach across Africa through a key partnership with MulaSport, bringing Kiron Lite to five markets. The company has grown considerably to meet demand and deliver at pace. We were also shortlisted at the EGR B2B, EGR Italy Awards and the International Gaming Awards, which signalled strong industry recognition. These milestones show the strength of our strategy and the momentum behind it.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Feron: Scaling into new markets brings real pressure. Regulations vary, connectivity can be limited, and player expectations move quickly. We’ve built teams and systems that respond quickly to changes and hold up under pressure. The experience sharpened our approach and proved that flexibility and not scale alone, drives long term success.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Chris: 2025 was the year SharedLuck grew from an idea into what we believe is the most advanced jackpot solution in the market. The product was built in record time with laser focus and we invested a lot in the product being as flexible and transparent as possible giving full control to the operator, areas where we believe existing products fall short. Our experience is in B2C and B2B and have touched the whole lifecycle of a casino so we focused on building this tool with a commercial mindset in mind. Operators don’t want to second guess multi-million euro campaigns so we set on building a product that gives predictable forecasting and simulation of campaigns. Early partners validated this approach with strong opt-ins, incremental GGR, and performance that ranked alongside leading B2B providers. The year proved that operators want a jackpot product that finally puts them in control, and we’re proud to be shaping that standard.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Chris: Building a product that aims to outperform already established jackpot systems was ambitious and came with real challenges but it also comes with a blank slate to study the gaps and build something really remarkable. Creating a fully configurable, sustainable, and auditable jackpot engine required deep modelling, continuous iteration, and constant refinement. Operating as a small team meant we had to stay disciplined, communicate clearly, and push through pressure without compromising quality. But these challenges clarified our purpose: the industry needs a smarter, more operator-friendly jackpot tool, and we were willing to do the hard work to build it. The result is a platform that we believe now stands among the best in its category.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Shmulik: The biggest achievement we had in 2025 was to continue our growth momentum in a market that remained limited, with no expansion into new jurisdictions. Our ability to focus on existing clients and territories, improve processes while focusing on bringing more value to our customers, generate growth in current states, while also tapping into new revenue streams like Daily Fantasy Sports (DFS), was a truly remarkable achievement for us. Even though our main markets remained constant in size, we managed to swim against the current and still increase our bottom-line numbers consistent with growth in previous years.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Shmulik: The biggest challenge we had in 2025 was that the market flatlined in terms of new launches. Media Troopers is a marketing agency that mainly specializes in customer acquisition for the sports betting and iGaming regulated industries in North America. As there are only seven U.S. states where iGaming is legal (and Ontario north of the border), most of our revenues come from sports betting. While the last iGaming state (Rhode Island) launched its market in 2024, and no states launched sports betting in 2025, it was a challenging year. But thankfully, we overcame the low tied with the same-state growth and additional markets like DFS and prediction markets.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Ed: It’s been a year of blockbuster game releases for Northern Lights Gaming, including the titles like Unusual Suspects: Legends of Olympus, Clusterbuck, Bison Moon Power Combo, Unusual Suspects Ultra Link&Win and in December, Max Spinwell – Temple Explorer. We’ve also brought new mechanics into our games, including Any Ways Rolling Reels, Prize Ladder, Cluster Chase, Power Combo and Link & Win. We’ve turned some of our most popular slots into hugely successful franchises, adding more titles to our Unusual Suspects series and even giving the hero character, Max Spinwell, his own spinoff game. A studio is only as good as its last game release, and this year we’ve gone from strength to strength by ensuring that each title leaving our production line is better than the one that came before it.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Ed: I’d say our biggest challenge was the management reshuffle under which Northern Lights Gaming Co-founder Andrew Goodale stepped away from the business to pursue other opportunities. Andrew has been instrumental in getting Northern Lights Gaming to where it is today, and he left behind pretty big boots to fill. But that we have done with the appointment of Christ Loftus as CEO, while I have stepped into the Head of Studio role supported by Scott Newby as Head of Games. Change brings both challenges and opportunities, but we have now very much hit our stride and are heading into the next chapter of our story with great confidence and our strongest product roadmap to date.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Steve: It has been a year of milestones for Playbook Fusion; from Playbook FootballÔ making its UK debut back in July with Ladbrokes, to going live with a breadth of additional tier one operators including Coral, Superbet, LiveScore, Bingoal, Novibet and Luckia taking us into new markets including Brazil, Nigeria, The Netherlands and Mexico. This momentum has been driven by Playbook FootballÔ outperforming all key launch estimates, with more than 200,000 teams created, 2,000,000 matches played, 1,500,000 minutes of gameplay experienced and 300 million Playbook FootballÔ Coins earned. For a new studio to hit the back of the net in such a way with its debut title is incredibly exciting and a testament to the Playbook Fusion team and the concept and gameplay format that we have pioneered.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Steve: New studios inevitably face a range of challenges, and Playbook Fusion is no exception. One of the biggest has been taking Playbook FootballÔ from concept, through development and testing to launch. There have been hurdles to clear along the way, especially because we have brought an entirely new game format to market, but the team has done an incredible job of taking each challenge in its stride. We’re proud to have produced a robust and compelling product, and the early stats and success of Playbook FootballÔ are a result of the hard work that has been put in by everyone at Playbook Fusion, as well as our partners including our exclusive distributor, Games Global.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Playzia: 2025 was a milestone year for Playzia, marked by bold launches, product expansion, and deeper entry into regulated markets. The Love Island game series made a high-impact debut at iGB in July, becoming one of the company’s most visible and well-received releases of the year.
Across the studio, Playzia successfully advanced its strategy of building a diversified portfolio of 50+ games, experimenting with multiple verticals beyond traditional slots. This included new game types, fresh mechanics, and broader entertainment-driven concepts.
A major focus of 2025 was also on certifications and compliance, with significant progress made toward entering and scaling in multiple regulated jurisdictions.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Playzia: The toughest challenges of the year stemmed from the increasing regulatory complexity across global markets. Managing certifications and maintaining compliance standards for the UK, Germany, Greece, Brazil, and several other regulated jurisdictions required intense cross-team coordination and operational discipline.
Maintaining a 3-games-per-month release schedule throughout the year added further pressure on production and technical delivery. Additionally, Playzia continued the demanding work of building and regulating its own proprietary mechanics and frameworks, ensuring they met regulatory and operational standards across markets.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Madelein : The biggest moment by far was making our debut in November and the incredible reception we received from all corners of the industry. Building a new studio from the ground up is no mean feat, even when you have an experienced team of industry veterans behind the business as well as the support of Microgaming. Our official launch was the culmination of a lot of hard work and was an incredibly proud moment for all involved. Second to this was seeing our debut title, Kong’s Jungle Tower, hit online casino lobbies and players fire up the reels for the first time. Only when the reels burst into action, wins land and players start to give their feedback can you be sure that you’ve hit the mark and the early numbers coming out of Kong’s Jungle Tower suggest that’s been very much the case.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Madelein : As you can imagine, it’s been a year of challenges for Red Papaya (as it will have been for any new studio getting off the ground) with hurdles to clear across all aspects of the business. From hiring the right people to perfecting our first run of games, we’ve been on an incredibly steep learning curve, but it’s been an important process to go through and one that has ultimately been of benefit to Red Papaya. There have been a lot of lessons learned along the way, but the biggest have been to trust our intuition, lean into the incredible experience we have and to not lose sight of our mission to create entertaining slots. By doing this, we have overcome all challenges faced and built strong momentum behind the studio in a short space of time.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Eugene: 2025 was an important year for SEOBROTHERS. With our new CEO, we set clear goals, expanded into new markets, and updated our brand identity. We navigated several Google algorithm updates, improving our SEO strategies and organic visibility. The team implemented effective SEO projects and built strong partnerships, reinforcing our position as a reliable growth partner in the iGaming industry.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Eugene: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
The main challenges in 2025 were adapting to search algorithm changes and expanding into new markets. These required fast decision-making and operational flexibility. Through these experiences, we strengthened our SEO skills, improved teamwork, and learned that challenges can drive growth. Overcoming them helped position SEOBROTHERS for sustainable growth.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Charles: We’ve had several big moments over the past 12 months that define the progress we’ve made. The first is going live with Buzz Bingo in the UK – Buzz is one of the top online bingo and casino operators with a large and loyal fan base of players looking for fun and rewarding experiences. This is exactly what S Gaming is about, so we were thrilled to see two of our top titles – Barnyard Bash Chicken Chase and Triple 777 Jackpot – land in the lobby. Another major milestone was making our debut in Denmark with tier one operator Entain and its Danske Spil brand. Again, our games are ideally suited to the Danish market as they are built around the ethos of sustainable gaming and putting fun first. These deals have seen S Gaming become a must-have provider, while also helping expand our reach into additional markets.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Charles: Entering a new market brings a host of challenges. This is certainly the case when the market has a strong regulatory framework, as is the case in Denmark. That said, we have a lot of experience on the S Gaming team, so preparing for launch and going live with the first operator wasn’t something new to us. We were also supported by our RGS partner, Gaming Realms, which allows us to enter new markets such as Denmark via its licences and regulatory experience. That we were able to make our move into Denmark smoothly and without too many setbacks is a testament to this and has given us the confidence to push ahead with our ambitious expansion plans over the coming 12 months. Of course, we’ll continue to face challenges – remote gaming duty increasing to 40% in the UK being just one of them – but we have the team and the experience to overcome any challenge we face.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Suzanne: In 2025, Slots Temple’s defining achievement was cementing its Highest RTP Guarantee, ensuring players can always access the most generous version of games. This commitment stood out in a year when many UK casinos quietly lowered payout rates, leaving players at a disadvantage. Slots Temple took the opposite path: we pledged transparency and fairness by always selecting the highest RTP option available, whether it was classics like Starburst at 98.05% or other variable-RTP titles. This guarantee became a cornerstone of our identity, reinforcing trust, loyalty, and positioning Slots Temple as a leader in player-first innovation during a pivotal year for the industry.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Suzanne: One of the toughest challenges in 2025 was navigating an industry climate where many operators reduced RTPs, creating confusion and eroding player trust. For us, the difficulty lay in standing firm against that trend while educating players on why our Highest RTP Guarantee mattered. It required clear communication, transparency, and constant vigilance to ensure we always offered the most generous versions of games. Pushing through taught us that integrity is not just a differentiator – it’s a responsibility. By holding our ground, we strengthened loyalty, proved fairness can be a competitive advantage, and reinforced our role as a player-first brand.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Giorgi: 2025 has been another remarkable year for SPRIBE. Aviator continued to lead the crash game category, attracting over 62+ million players each month. We also strengthened our global presence through new partnerships with major operators and high-profile football clubs, which helped us reach even more audiences worldwide. One of the biggest milestones was the launch of Broadway Platform – a project that truly transformed SPRIBE from a leading game provider into a complete iGaming ecosystem. Together, these achievements reflect how far we’ve come and our ongoing drive to innovate and grow sustainably.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Giorgi: This year definitely had its challenges. Adapting to constantly changing regulations while expanding across multiple markets required agility and precision. It pushed us to strengthen our compliance systems and rely even more on local expertise. Another big focus was scalability making sure our infrastructure could handle fast growth without compromising performance. While it wasn’t always easy, these experiences made SPRIBE stronger, more adaptable, and better prepared for the next phase of international expansion.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Martina: 2025 was a defining year for Swintt, marked by major milestones that
strengthened our position in the industry. Achieving ISO 27001:2022
certification underscored our commitment to security and operational
excellence. Our integration with Elysium Studios continued to deliver
strong creative and technical momentum, expanding the depth and
personality of our portfolio. We also secured approvals in key regulated
markets, including Italy and Greece, while forming strategic
partnerships that broadened our European footprint. These achievements
highlighted our ambition, resilience, and focus on delivering
innovative, high-quality gaming experiences across an increasingly
global landscape.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Martina: The toughest challenges in 2025 came from navigating regulatory
complexity and scaling compliance to meet the demands of multiple new
markets. Securing certifications and ensuring seamless delivery across
Italy, Greece, and other regulated jurisdictions required significant
coordination and rigor. Integrating Elysium Studios into our ecosystem
added another layer of complexity, balancing bold creative ambitions
with technical and operational stability. Pushing through these pressures sharpened our internal processes, strengthened cross-team
collaboration, and reinforced our belief that discipline and innovation must move in lockstep to build long-term, sustainable success.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Giorgi: 2025 was a turning point for VeliTech. Winning Best Casino Provider of the Year at SiGMA Africa wasn’t just an award – it was validation from the region where our partnerships run deepest. We also went global, setting up VeliTech in South Africa and Veli Asia in the Philippines to be closer to operators on the ground. Heaven of 7 joined our group as an in-house slot provider, while our game aggregator VeliGames and no-code CRM VeliEDGE were first integrated into client ecosystems alongside third-party platforms – proving our ability to plug in fast and help operators build their own unified ecosystems.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Giorgi: Expanding into new markets in 2025 came with a clear lesson – no two operators or regulatory frameworks are ever the same. Scaling fast across new regions showed that the “one-size-fits-all” model doesn’t work. We learned that success depends on partnership as much as product: supporting operators through go-live and beyond, not just delivering tech. The result? Sharper delivery, faster launches, and a mindset shift: every go-live is a joint mission, not a hand-off. Those lessons now shape how we build, launch, and support every client we work with.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Daniel: From a company perspective, 2025 was the year Vindral firmly established itself as a serious player across iGaming, auctions, sports and streaming. On the product side, we continued to enhance our two main platforms, Vindral Composer and Vindral Live. In Composer, our cloud-based video and audio compositing solution, we leaned into AI in a very practical way, launching V-Track Roulette and Crystal Speech to solve real studio challenges. In Vindral Live, our cloud-native streaming platform, we continue to push the boundaries of ultra-low-latency delivery and are one of the early contributors to help develop and adapt Media Over QUIC (MOQ).
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Daniel: Our biggest challenge in 2025 was keeping pace with the breadth of opportunities coming our way, which is a good problem for a scale-up that does not have unlimited resources. It forced us to sharpen our focus and be very deliberate about how we prioritise roadmap and delivery. We began the year serving iGaming, sports, streaming and live auctions, and by the end of it we had added TV broadcasting and were scaling new opportunities in corporate events. That growth is healthy, but it has required every team to adapt our offering to the specifics of each vertical and to manage a more diverse client base.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Carl: 2025 was a year of real transformation for us. The biggest shift came from moving more of our technology in-house, which made us faster, more agile and far more focused. Our developers could finally concentrate on building one unified product base rather than maintaining multiple sites, and it changed the speed at which we delivered improvements and new features. Alongside that, we successfully launched in five new markets, expanding our reach and strengthening our global footprint.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Carl: This has been a difficult year for many affiliates, particularly those relying heavily on organic traffic. With AI tools changing how people search, and in some cases replacing traditional search behaviour, we had to rethink how we attract and retain users. The lesson was clear: relying on one channel is no longer enough. Our strength came from diversification and from leaning into the parts of our model that perform regardless of algorithm shifts, such as retention, social, streaming, and our 360-degree affiliate approach. It reinforced our belief that building engaged communities is the most resilient strategy.
TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?
Yoni: When I look back at 2025, the real highlights aren’t just numbers – it’s how fast we matured as a company. We rebuilt key parts of our platform, pushed forward our AI initiatives, and finally saw technology catching up with our ambition. Our sports offering hit a new gear, our casino products kept outperforming expectations, and our teams delivered at a pace that felt twice as fast as the year before. What really stands out is how everyone leaned in, took ownership, and helped turn challenges into momentum. This was the year the foundations became truly solid.
TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?
Yoni: 2025 wasn’t all smooth sailing, and that’s exactly why it was so important. We faced heavier competition, regulatory noise, and the constant juggling act of scaling while improving the product. Some months felt like we were building the plane mid-flight. But we came out stronger because we learned to prioritise better, communicate faster, and trust the data even when it told us things we didn’t want to hear. The biggest lesson? Agility beats perfection, and having a team that adapts quickly is worth more than any shortcut. The tough moments sharpened us and prepared us for a bigger 2026.
This first part of the article focuses on looking back, capturing the milestones, lessons, and defining moments of 2025. The second instalment, turning toward expectations and ambitions for 2026, will be published at the beginning of next year.
