Fast-betting esports and sports content goes live across key European and Latin American markets
BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its global footprint by partnering with leading online sportsbook operator Meridianbet, part of Golden Matrix Group (NASDAQ: GMGI).
Under the agreement, Meridianbet has integrated BETER’s esports and sports portfolio, including its flagship ESportsBattle tournaments and the popular Setka Cup table tennis series. The integration further enhances Meridianbet’s offering with always-on, fast-paced betting experiences. 
Meridianbet is a well-established operator across Eastern Europe and continues to expand its presence in Latin America. As a result of the partnership, bettors in markets such as Serbia, Bosnia and Herzegovina, Montenegro, Peru, and beyond now have access to BETER’s high-frequency betting content.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds across approximately 700,000 fast-paced events each year. Operators can offer up to 50 betting markets per event, with an average margin exceeding 7.5%.
The provider’s esports portfolio includes ESportsBattle tournaments across eFootball, eBasketball, eHockey, and eTennis. Its sports offering features the Setka Cup table tennis series, the BSKT Cup basketball league, padel tennis, and coverage of official cricket tournaments and leagues worldwide.
Gal Ehrlich, CEO of BETER, commented:
“BETER has firmly established itself as a go-to provider of fast-betting content for esports and sports, and we are accelerating our expansion to bring these experiences to more operators and players globally. The partnership with Meridianbet represents a significant milestone in our growth strategy and strengthens our presence across Europe.
Meridianbet understands that demand for fast-betting products continues to rise and has taken decisive steps to meet player expectations. We look forward to working closely together to unlock the full potential of our offering.”
Zoran Milosevic, CEO of Meridianbet, added:
“BETER’s fast-betting content truly stands apart, and we are delighted to introduce ESportsBattle and Setka Cup to our players. Today’s bettors are looking for high-energy, action-packed experiences, and BETER delivers exactly that.
This partnership brings a wealth of exciting content to our platform, making it a strategically important deal for Meridianbet.”
