Rapidly expanding content provider delivers data-driven sequel to enhance a player-favourite hit
BGaming, the fast-growing iGaming content provider, has announced the launch of Merge Up™ 2, the eagerly awaited sequel to its acclaimed cluster-pay title, Merge Up™. Drawing on extensive player data and community insights, the new release refines gameplay, visuals, and mechanics to elevate the experience while preserving the charm of the original.
The development of Merge Up™ 2 was powered by a collaboration with Strmlytics, which supplied factual streaming data and community feedback gathered from players and streamers engaging with the first game. This partnership allowed BGaming to fine-tune gameplay elements and align design choices with player preferences. 
The result is a modernised, streamlined slot with an eye-catching pastel theme and improved readability. Enhancements include Cell Multipliers now central to the base game and new Bomb symbols, triggered by consecutive cluster wins for an explosive twist on the familiar merging mechanic.
Bonus accessibility has also been improved — Free Spins now require only three Scatters instead of four, and players can choose from three Bonus Buy options, each offering different entry points and a new, high-potential feature.
With a maximum win of 10,000x and an impressive 98% RTP, Merge Up™ 2 delivers the same dynamic merging experience, now enriched with a faster rhythm and rewarding flow.
Yana Drabianok, Game Designer at BGaming, said:
“We aimed to keep the merging mechanic as dynamic as before and make it even more engaging. Merge Up™ 2 is more than a set of features – it’s a game made with love for detail, with smooth flow, clear rhythm, and satisfying micro-rewards at every step.”
Sebastian Khalighy, CEO at Strmlytics, added:
“We’re thrilled to work alongside BGaming again. Our data and player research helped pinpoint key improvements, and the final product delivers a more enjoyable experience for both returning fans and newcomers. Merge Up™ 2 perfectly showcases how data-driven insights can shape the future of game development.”
By combining player-driven design, streaming data, and refined mechanics, Merge Up™ 2 sets a new benchmark for responsive game development and reinforces BGaming’s commitment to creating engaging, player-centric experiences.
