Incentive Games Launches Real-Money Titles in the UK via Jumpman Gaming Partnership
Leading B2B games provider Incentive Games, through its Real-Money Gaming division Incentive Studios, has officially entered the UK market following a strategic partnership with Jumpman Gaming Ltd, one of the country’s fastest-growing iGaming networks.
The collaboration comes on the heels of Incentive Games securing its UK Gambling Commission (UKGC) licence in March 2025 — a milestone that unlocks new growth opportunities for the Edinburgh-based company.
Through Jumpman Gaming’s innovative white-label platform, which powers an extensive network of casino and bingo brands, UK players will now have access to Incentive Studios’ distinctive real-money titles for the first time. 
A Strategic Launchpad
Ahmed Baker, Chief Commercial Officer at Incentive Games, called the partnership a pivotal moment:
“We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”
The initial rollout will include Crash, Arcade, and Tower-style games, offering UK players fresh experiences while providing Incentive Games with valuable insights on player preferences and market fit. This pilot phase will help fine-tune the portfolio ahead of a wider industry rollout.
Shared Vision for Innovation
Jumpman Gaming, known for its focus on entertainment and engagement, sees the partnership as a natural fit.
Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, said:
“We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.”
With its UK debut now live, Incentive Games has signalled its intent to become a major player in the real-money iGaming sector — leveraging partnerships, innovation, and player-focused design to accelerate its global expansion.
