Evoplay Expands Global Reach Through Partnership with First Look Games Affiliate Network
London-based B2B marketing platform First Look Games has partnered with leading Cyprus-based developer Evoplay to bring over 250 award-winning titles to a worldwide network of affiliates. The partnership, effective immediately, is designed to empower affiliates with instant access to certified marketing tools, demo content, and accurate game information, streamlining content distribution across more than 1000 approved publishers who collectively reach over 40 million players.
Since its launch in 2018, First Look Games has distinguished itself by providing game studios with advanced reporting and compliance tools, including Accuracy Management and Sentiment Analysis, to drive growth and ensure regulatory adherence. Evoplay, established in 2017, has made waves with its pioneering 2D, 3D, and instant casino content, boasting popular titles like Penalty Shoot-out Trilogy, The Greatest Catch Bonus Buy, Elven Princesses, and Star Guardians.
By integrating Evoplay’s complete portfolio onto the First Look Games platform, affiliates gain seamless access to a wealth of high-quality promotional assets, demo links, and detailed game sheets. This empowers them to deliver engaging and compliant content while accelerating Evoplay’s market penetration in existing and new regulated jurisdictions. 
Key Benefits Include:
- Faster time to market for Evoplay releases
- Access to premium visuals and marketing materials
- Enhanced compliance features through Accuracy Management
- Support for expansion into new regulated markets
Diana Larina, Head of Marketing at Evoplay, commented:
“We are excited to start working with First Look Games. Their extensive publisher network will boost visibility for our dynamic portfolio, enabling more players worldwide to enjoy Evoplay’s premium entertainment.”
Tom Galanis, CEO of First Look Games, added:
“We’ve seen Evoplay’s impressive growth, and we’re thrilled to bring their innovative content to our platform. We look forward to delivering valuable insights that support their continued success.”
This collaboration marks a significant step in setting higher standards for compliance and content delivery within the affiliate marketing space, meeting the growing demand for efficient, accurate, and player-friendly promotion.
