Abelson Sports, a leading provider of sports data solutions, has announced a new partnership with Ellipse, further strengthening its third-party partner ecosystem and enhancing market depth across multiple sports.
Under the agreement, Ellipse will provide its proprietary betting markets to Abelson’s operator partners via the established Abelson feed format. Coverage will span sports including tennis, cricket, rugby, and horse racing, with markets tailored to meet customer demand.
Ellipse, whose brands include industry-recognised specialists CricViz, TennisViz, FootballViz, and RugbyViz, brings advanced analytical expertise and established data models, creating new betting opportunities for Abelson clients. 
The integration allows sportsbook partners to access Ellipse’s content seamlessly through Abelson’s proven framework, minimising development effort and enabling rapid deployment. This partnership further solidifies Abelson Sports’ position as a hub for innovative betting content, giving clients access to new opportunities across popular global sports with minimal integration requirements.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said:
“We’re excited to collaborate with Ellipse Data as a third-party partner. Their extensive data sets support new betting markets, and their coverage of mainstream sports complements Abelson’s existing offerings, including our Football Player Markets. We look forward to helping our clients integrate Ellipse’s services.”
Jack Hudspith, MD Betting Services at Ellipse Data, added:
“Partnering with Abelson Sports provides the perfect route to deliver our proprietary betting markets to a global operator network. Leveraging Abelson’s trusted distribution channels, we can make our data-driven markets in tennis, cricket, rugby, and horse racing instantly accessible to leading sportsbooks worldwide.”
