Innovative slot studio AvatarUX has expanded its senior leadership team with the appointment of Deane Hendricks as Chief Product Officer (CPO), further cementing its position as a forward-thinking force in the iGaming industry.
With more than two decades of industry experience, Hendricks will oversee the evolution of AvatarUX’s product portfolio, enhancing its proprietary mechanics such as PopWins™ while spearheading the studio’s expansion into new regulated markets.
Hendricks joins AvatarUX from Bragg Gaming’s Indigo Magic Studio, having also held senior roles at Play’n GO, NetEnt, and Wizard Games. 
The appointment follows a period of strong growth for AvatarUX, which has broadened its slot offering with distinctive mechanics like MultiPop™ and StickyPop™, while also extending its global presence through recent certifications in Romania, Malta, and Brazil.
Tristan Gauci, Head of Account Management at AvatarUX, said: “We are delighted to add Deane to our senior leadership team as we continue to make headways in the industry. His extensive experience will bring fresh energy to our slot offering and reinforce our reputation as an innovative global supplier.”
Hendricks added: “AvatarUX has a recognised portfolio of content, trademarked game mechanics, and a collaborative team culture. I’m excited to contribute to its growth by driving new products and supporting market expansion in the months ahead.”
