The Brazilian sports betting market is heating up, and a major new partnership could redefine the way fans engage with live games. Genius Sports, a global leader in sports data and technology, has teamed up with Todos Querem Jogar (TQJ), part of the Grupo Silvio Santos media empire, to deliver its cutting-edge solutions to TQJ’s online sportsbook brands, including the recently launched Bet do Milhão and Baú Bingo.
At the heart of the deal is BetVision, Genius Sports’ interactive live betting platform. More than a live stream, BetVision allows fans to watch games, access real-time stats overlays, switch viewing modes, and place bets all within a single screen. For Brazilian bettors, this represents a leap forward in blending sports, entertainment, and interactivity.
The partnership ensures TQJ’s customers gain access to official sports data from some of the world’s most prestigious competitions, including the Premier League, Brasileiro Série A, NFL, Italian Serie A, Liga MX, Argentina’s AFA, and France’s Ligue 1. By securing verified data direct from the source, TQJ can offer speed, accuracy, and reliability that are increasingly critical in the regulated betting environment. 
For Genius Sports, the agreement strengthens its footprint in Latin America at a pivotal time. For TQJ, it signals the company’s ambitions to become a major player in Brazil’s newly regulated betting landscape.
According to Leonardo Sampaio, COO of TQJ, the collaboration represents a “fundamental step in enhancing the sports betting experience in Brazil.” Meanwhile, Guilherme Buso, VP Latam at Genius Sports, highlighted that TQJ’s media heritage gives it the platform to become “a powerhouse within the regulated Brazilian sports betting market.”
With a convergence of technology, media, and sport, this partnership illustrates how betting operators in Brazil are racing to differentiate themselves in a rapidly growing sector.
