Pragmatic Play, a leading iGaming content provider, has expanded its presence in Latin America with the launch of a state-of-the-art live casino studio in Bogotá, Colombia.
Developed and operated by ARRISE, a key service provider to the iGaming sector, the new $15 million facility reinforces Pragmatic Play’s commitment to delivering premium, localised live casino experiences tailored to regional player preferences. The project is also expected to generate over 1,500 new jobs in the region.
The Bogotá studio features over 100 live tables, hosting popular Pragmatic Play titles such as roulette and blackjack, alongside dedicated and network tables powered by Smart Studio technology — allowing operators enhanced flexibility in branding and customisation. 
Localised versions of global favourites such as Mega Roulette will also be featured, alongside new game show formats set to launch in 2026.
“This new studio goes far beyond premium content,” said Paul Dever, CEO at ARRISE. “With localised games, native-speaking dealers, and flexible branding options, it embodies our commitment to helping operators deliver truly authentic player experiences across Latin America.”
Irina Cornides, COO at Pragmatic Play, added: “Our new Colombian studio marks a major milestone in our LATAM expansion. By combining local expertise with our global standards, we’re enabling operators to deliver world-class, culturally resonant live casino entertainment.”
The launch represents a strategic step in Pragmatic Play’s continued investment in Latin America, combining innovation, localisation, and operational excellence to support growth across regulated markets.
