Leading live casino content provider ICONIC21 has strengthened its footprint in Southeastern Europe through a new strategic partnership with Soccerbet, one of the region’s top-performing operators across Bosnia & Herzegovina, Montenegro, and Serbia.
The agreement expands ICONIC21’s presence across these regulated markets while enhancing Soccerbet’s live casino offering with a tailored selection of premium live titles and exclusive branded tables.
In Serbia, the collaboration introduces dedicated Roulette, Gravity Roulette, and Blackjack tables carrying the Soccerbet brand, designed to deliver localized, immersive entertainment for players. These custom developments complement ICONIC21’s established network of live games, bringing Soccerbet customers a full portfolio of high-quality, engaging live casino experiences. 
The partnership is built around a shared vision of innovation, localization, and scalable technology. For ICONIC21, it marks another milestone in its ongoing expansion across regulated European markets. For Soccerbet, it underscores its focus on providing best-in-class live gaming content through partnerships with trusted, creative suppliers.
Alina Popa, Chief Commercial Officer at ICONIC21, commented:
“Soccerbet is a respected name in the region with a deep commitment to quality and authenticity. This partnership allows us to demonstrate the versatility of our portfolio and our ability to deliver branded environments that truly enhance the live experience.”
Marko Jovanovic, Head of Online Casino at Soccerbet, added:
“Working with ICONIC21 represents an important step in elevating our live casino proposition. Their performance-driven and customizable content aligns perfectly with our growth ambitions across Bosnia & Herzegovina, Montenegro, and Serbia.”
The collaboration signals a strong alignment between two forward-thinking brands, both dedicated to elevating the live casino experience across Southeastern Europe.
