New Online Poker Room Marketing Guide offers actionable strategies for acquiring and retaining online poker players in a competitive landscape
EvenBet Gaming, a leading online poker software and solutions provider, has launched its latest resource for gaming operators: the Online Poker Room: Complete Marketing Guide. 
This in-depth e-book delivers practical, data-driven strategies to help operators master the challenges of the poker vertical, acquire new players cost-effectively, and maximise long-term retention to build stable, scalable revenue streams.
Created by EvenBet’s executive team, including CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina, the guide draws on extensive experience supporting poker operations in over 40 markets worldwide.
The Online Poker Room Marketing Guide addresses issues faced in competitive or complex markets, such as high player acquisition costs, evolving payment infrastructure, and intense competition.
The guide explores the full range of retention tools operators need to foster loyalty, from advanced player segmentation and tournament strategies to bonus design and feature integrations like jackpots, dealer tips, and cash drops.
It explains how segmentation allows for highly tailored promotions, ensuring more relevant and effective marketing to different player types. Detailed sections on tournaments and bonuses show how to deploy these elements strategically, especially when combined with live events or real-time incentives.
Additionally, the guide highlights the importance of social and community features, such as poker clubs, which can deepen loyalty and create sustained engagement.
Crucially, it also underscores poker’s ability to drive cross-selling into other verticals, revealing that up to 20% of poker players can be converted into sportsbook customers, and up to 15% into casino players.
EvenBet’s latest marketing resource reinforces its commitment to delivering genuine, practical insights for the industry, giving operators and suppliers the data and strategies they need to plan their commercial futures.
Dmitry Starostenkov, CEO at EvenBet Gaming, commented:
“Poker is unlike any other vertical in the iGaming space; it’s deeply social, requires skill, and has tremendous value for cross-promotion.
Operators often underestimate what it takes to market it effectively, which is why we created this guide—condensing years of global experience into an actionable playbook for teams looking to elevate their poker offering.”
To download the e-book, visit: EvenBet Gaming – Poker Room Marketing Guide
