Affiliate marketing powerhouse QiH Group has officially rebranded to Quantum, unveiling a new name, website, and brand identity that signal the company’s evolution into a broader technology and digital services leader.
The rebrand reflects Quantum’s long-term diversification strategy, expanding beyond its established position in iGaming and sports betting to become a global digital comparison and customer acquisition business.
Jamie Walters, CEO of Quantum, said: 
“I’m incredibly proud and excited to share the next chapter in our journey — the evolution of QiH into Quantum. For over a decade, QiH has represented success, growth, and innovation in iGaming. But the digital world moves fast, and so do we.
‘Quantum’ was already part of our identity. Now it’s our name and our future — a streamlined reflection of our ambition, mindset, and strategic direction.”
The rebrand, developed by Quantum’s in-house creative team, represents a shift in both visual identity and operational focus. Tom Murch, Creative Director at Quantum, explained:
“This wasn’t just about a new logo or colour palette — it’s about evolution. Quantum is our next chapter: a brand, a strategy, and a mindset built for scale, performance, and creativity.”
A decade of growth and recognition
Founded in London in 2014, QiH Group quickly established itself as a data-driven affiliate marketing leader. Over the past decade, the company has achieved significant milestones, including:
- Rising from 21st to 15th in EGR Global’s Power Affiliates list (2025)
- Growing from 5 to 60 employees
- Building a fully in-house tech team from the ground up, expanding to 14 developers
- Being shortlisted for eight major industry awards, including Affiliate of the Year and Employer of the Year
- Developing long-standing partnerships with Tier 1 operators
Walters added:
“2026 and beyond will be incredibly exciting. We’re building on everything that’s made us strong — our talent, creativity, and data-led approach — and supercharging it to perform on the biggest global stage.
Our vision is simple: to expand our affiliate marketing roots and become the world’s most-used digital comparison service, delivering simplicity and value to millions of users worldwide.”
With Quantum, the company moves confidently into its second decade — a rebrand that represents not just a new name, but a renewed mission, momentum, and mindset.
