XCLSV, a leading iGaming digital marketing agency and affiliate platform, has formed an exclusive partnership with Bullseye Event Group to become the Official iGaming Partner of Bullseye VIP Tailgates. This marks the first-ever comprehensive sports betting activation within premium tailgating experiences, connecting brands directly with highly engaged sports fans.
The collaboration positions XCLSV as the only authorized brand to promote sportsbooks, social casinos, and iGaming platforms at Bullseye’s major tailgate events. By reaching fans at their most passionate pre-game moments, XCLSV taps into a largely overlooked audience that traditional digital marketing often misses.
The partnership will see XCLSV activating at home games for major NFL teams including the Rams, Browns, Saints, Panthers, Colts, Lions, and Broncos, as well as premium sporting events such as the Super Bowl and NCAA Final Four. Through this exclusive access, XCLSV introduces patrons to leading iGaming operators while gathering valuable first-party data via its comprehensive CRM programs. 
Zaire Williams, Founder of XCLSV, said:
“While sports betting has gone mainstream, tailgating audiences remain largely untapped. These fans are highly engaged and passionate, making the tailgate the ultimate brand activation moment. Through this partnership, we can meet bettors where they are — whether they’re placing their first bet or are seasoned players — providing the right tools, experiences, and guidance at the peak of their excitement.”
By creating a complete customer journey from first-time sign-ups to seasoned players, XCLSV’s approach not only nurtures users but also redefines how fans engage with sports betting and iGaming in a responsible and immersive way.
