Landmark deal integrates sports betting, live data and athlete-led content as X Games prepares to launch the X Games League.
X Games, the global home of action sports culture, has announced a groundbreaking global partnership with Stake, naming the operator as the exclusive online casino and sports betting partner of the newly launched X Games League (XGL).
The agreement marks a significant evolution for X Games as it prepares to roll out XGL, a new league format designed to combine elite action sports competition with next-generation fan engagement, live data integration and regulated sports wagering. 
Under the terms of the partnership, Stake will leverage its position as a leading global online casino and sports betting platform to connect X Games with a digitally native, worldwide audience. Building on the league’s existing data partnership with Alt Sports Data, fans will gain access to real-time odds and betting integrations across Stake and the wider X Games ecosystem.
Key elements of the partnership include:
- Exclusive status: Stake appointed Exclusive Online Casino & Sports Betting Partner of the X Games League (XGL)
- Integrated betting experience: Live odds powered by Alt Sports Data featured during broadcasts and across digital platforms
- Athlete collaboration: Launch of an Athlete Ambassador Fund, supporting elite X Games athletes in creating exclusive, co-branded content
All four annual XGL events, including the upcoming Winter X Games in Aspen, will be live streamed exclusively on KICK, the official livestreaming home of X Games. Coverage will also include both the Summer and Winter XGL Drafts, providing fans with full-season access to league moments.
The partnership officially launches at X Games Aspen (23–25 January 2026) and will be followed by the Summer XGL Draft in March, as X Games accelerates the global expansion of its league model.
Cherie Cohen, Chief Revenue Officer at X Games, said:
“Partnering with Stake is a monumental step as we build the next generation of X Games. We are officially open for gaming and betting, delivering the high-adrenaline engagement our fans are looking for.
“This is more than a sponsorship, it’s a strategic alignment that strengthens our business as we scale the X Games League globally, supported by the reach of Stake and the data expertise of Alt Sports Data.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“X Games represents the pinnacle of action sports culture, and this partnership allows us to explore new ways fans can engage with elite competition.
“By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating immersive experiences that match the intensity and energy of extreme sports.”
