Popular Nordic-themed operator Winlandia has expanded its gaming portfolio with the launch of a dedicated bingo offering for players in the UK and Sweden, further strengthening its position in the competitive online entertainment landscape.
The new vertical is powered by Pragmatic Play, bringing a comprehensive suite of bingo content to the Winlandia platform. Players can now enjoy a broad range of variants, including 90-ball, 80-ball, 75-ball, 50-ball, 30-ball, and Speed Bingo, alongside themed rooms such as Big Bass Bingo, Drop Pots, Boom Box, and a dedicated Jackpot Room.
The launch also features Pragmatic Play’s acclaimed Bingo Blast format and its popular spin-offs, Snowball Blast and Diamond Dazzle, as well as the just-introduced Reels Room, offering a fast-paced, social experience tailored to modern audiences. 
To accelerate visibility, Winlandia has partnered with Gambling.com Group and its flagship comparison site WhichBingo.co.uk, which will exclusively promote the new Winlandia Bingo offering for several weeks. The campaign aims to drive awareness and engagement across key UK player segments.
To celebrate the launch, Winlandia and WhichBingo are introducing a special welcome offer:
100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza.
(18+, T&Cs apply. Please play responsibly – visit GambleAware.org)
Strategic expansion through partnership
Christoffer Grönlund, Head of Affiliates at Winlandia, commented:
“This launch highlights our commitment to long-term affiliate partnerships and strengthens our collaboration with Gambling.com Group. Pragmatic Play’s bingo suite allows us to bring the Winlandia experience to a wider audience while maintaining our Nordic character and focus on entertainment. We’re proud of how our affiliate relationships continue to drive quality traffic and sustainable growth in key markets like the UK.”
Malcolm Farrimond, Head of Bingo at SkillOnNet, added:
“It’s great to see Pragmatic Play Bingo now live on Winlandia in both the UK and Sweden. The product offers a strong mix of bingo games, including Big Bass Bingo, Bingo Blast and Drop Pots, with something to suit different types of players. We’re also pleased to launch Big Bass Bingo exclusively for UK players – a new room inspired by the popular slot title. It’s a well-rounded bingo offering that supports Winlandia’s focus on entertainment and variety.”
Corina Tanasa, Account Manager at WhichBingo.co.uk, said:
“At WhichBingo.co.uk and Gambling.com, we’re delighted to support the exclusive launch of Winlandia’s new bingo product. We look forward to showcasing this exciting addition to the market and delivering an engaging experience to players. This collaboration marks an important step in bringing innovative bingo content to a wider audience.”
Strengthening Winlandia’s UK footprint
The move marks an important strategic milestone for Winlandia, which continues to diversify its entertainment offering through high-quality verticals. By combining SkillOnNet’s operational platform, Pragmatic Play’s award-winning bingo suite, and Gambling.com’s targeted promotional reach, the launch exemplifies the synergy between technology, content, and affiliate marketing.
Winlandia’s expansion into bingo underscores its commitment to broadening player experiences while maintaining its signature Nordic flair and responsible gaming ethos.
