TxODDS, the global leader in ultra-low-latency sports-betting data, has announced a strategic partnership with OpenBet, one of the most trusted sportsbook platform providers in the industry. The collaboration will bring Tx Fusion, TxODDS’ next-generation data-delivery engine, to OpenBet’s global operator network, now enhanced by the integration of Lacerta Sports, the B2B analytics arm of Starlizard and a world-renowned provider of pricing models.
This partnership merges OpenBet’s extensive platform reach with TxODDS’ real-time, multi-source odds technology and Lacerta’s advanced pricing and modelling capabilities, delivering a comprehensive, high-performance data and pricing solution for sportsbooks operating across major regulated markets.
Through this agreement, operators using OpenBet’s Trading System will be able to access Tx Fusion directly, enabling faster time-to-market, simplified integration, and seamless expansion across pre-game and in-play markets. The integration provides operators with a unified feed and a single installation point, meaning both tier-one international sportsbooks and regional operators can leverage high-quality, real-time data without the complexity of multiple systems. 
By combining the two organizations’ capabilities, the partnership offers a complete solution: OpenBet’s trusted platform and global scale, coupled with TxODDS’ speed, accuracy, and depth of market coverage. This allows operators to respond more effectively to shifting odds, optimize trading strategies, and offer deeper, more dynamic markets to their customers.
Thomas McGrath, Chief Revenue Officer at TxODDS, commented:
“We are delighted to partner with OpenBet to bring our Fusion platform to a truly global operator ecosystem. Together, we are enabling the next generation of sports-betting trading, delivering real-time, high-precision, scalable data to any operator striving to compete at the highest level in the OpenBet ecosystem.”
Jason Ayton, SVP Strategy at OpenBet, added:
“The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks. Our partnership with TxODDS represents a tremendous opportunity for both existing and new customers. By integrating TxODDS’ fast and comprehensive pricing capabilities, operators gain a competitive advantage—optimizing margins, improving pricing performance, and strengthening their overall product offering.”
Operators using this combined solution benefit from:
- Faster response to market movements, improving margin protection and trading outcomes.
- A unified feed across pre-game and in-play markets, reducing latency risk and operational complexity.
- Access to synthetic, blended, and aggregated market views for benchmarking and optimizing pricing strategies.
- High-performance data capabilities available even to smaller regional operators, leveling the playing field with tier-one sportsbooks.
With global availability through OpenBet’s platform, the partnership ensures operators of all sizes can leverage world-class data, advanced pricing models, and ultra-low-latency technology to enhance their sportsbook offerings, engage customers more effectively, and remain competitive across regulated markets.
