AI-powered customer service specialist Tugi Tark has joined forces with Swedish software developer WebPrefer, creator of the Wepam iGaming platform, in a partnership set to enhance player care and operational efficiency for licensed operators.
By integrating Tugi Tark’s advanced AI support tools directly into Wepam’s Player Account Management (PAM) system, the collaboration aims to provide multilingual assistance, regulatory compliance, and a more personalised player experience, all within a fully integrated, plug-and-play solution.
AI integration to boost player engagement and compliance
The Wepam platform is known for its adaptability, offering multi-brand support, CRM, rewards, responsible gaming tools, and real-time monitoring. With Tugi Tark’s AI support now embedded, operators can scale their player assistance more efficiently across geographies and languages, while meeting market-specific compliance requirements. 
According to Harpo Lilja, CEO of Tugi Tark, the partnership is about enhancing connections between operators and their players.
“We are thrilled to partner with WebPrefer to bring smarter support to the iGaming world. This collaboration underscores our shared commitment to help operators create deeper connections with their players through AI-enhanced support.”
A unified approach to iGaming customer service
For WebPrefer, the move aligns with its strategy to offer comprehensive solutions that combine platform functionality with top-tier customer care. Founder & CEO Mikael Lindberg Castell highlighted the benefits of the integration:
“Implementing Tugi Tark’s AI Agent support tool into our own PAM solution was a no-brainer for us. Assisting end users is fundamental to any business, and together with Tugi Tark we can now present a complete solution for iGaming operators. This partnership is one more way we’re making player care faster, smarter, and at scale.”
Future-ready support for multi-market operators
Both companies see this as a step towards modernising iGaming support in an environment where multilingual capabilities, compliance, and real-time responsiveness are essential. The integrated solution is customisable, quick to deploy, and tailored for operators managing multiple brands across different jurisdictions.
