The Caribbean Premier League’s most decorated franchise joins forces with leading global sportsbook and casino Stake to elevate fan engagement and expand cricket’s digital reach.
The Trinbago Knight Riders (TKR) have announced a landmark multi-year title sponsorship agreement with Stake, the world’s leading online casino and sportsbook. The partnership marks a pivotal moment for the four-time Caribbean Premier League (CPL) champions and significantly enhances Stake’s growing footprint in global cricket.
The Stake-TKR partnership unites two powerhouse brands. TKR, the most successful franchise in CPL history with titles in 2015, 2017, 2018, and 2020, continues to set the benchmark for T20 excellence. Stake, known for its high-impact sponsorships across elite sport, adds TKR to a global roster that includes the UFC, Everton FC, Stake F1 Team, and other cricket properties such as European Cricket Championships, Paarl Royals, and Major League Cricket.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders,” said Binda Dey, Group CMO, Knight Riders Sports. “This partnership brings together two globally recognised brands with a shared commitment to innovation and fan engagement through technology.”
“Stake’s impressive presence across global sports underlines their dedication to world-class sporting entertainment. We look forward to a successful and impactful partnership.”
The collaboration goes beyond traditional sponsorship, emphasizing immersive fan experiences and digital innovation. As Akhil Sarin, CMO at Stake, explained:
“TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them a perfect fit for our cricket expansion. This is about more than just brand alignment—it’s about creating next-level engagement with cricket fans worldwide.”
To amplify the launch, the partnership debuted with a viral teaser campaign, featuring TKR stars Andre Russell, Sunil Narine, and Dwayne Bravo, alongside athletes from Stake’s broader sponsorship portfolio. Designed to fuel intrigue and organic buzz, the campaign activated cross-sport audiences on social media, building momentum ahead of the official reveal.
