Milestone debut brings full OpenBet tech stack to Brazil’s regulated market, setting a new standard for safe, scalable, and responsible betting
Todos Querem Jogar (TQJ), the Grupo Silvio Santos-backed company, has officially launched its first consumer brand, Bet do Milhão, powered by OpenBet’s complete end-to-end betting and gaming technology suite.
The launch marks a pivotal moment for Brazil’s regulated gambling market, combining Grupo Silvio Santos’ national brand power with OpenBet’s trusted platform. Bet do Milhão is now live with a full-stack offering, including Sportsbook, Casino, Player Account Management (PAM), Managed Trading Services (MTS), BetBuilder, and advanced Responsible Gambling technology. 
With deep cultural roots, Grupo Silvio Santos (founded in 1958) is one of Brazil’s most iconic media institutions. Backed by this legacy and OpenBet’s global expertise, Bet do Milhão enters the market with the infrastructure to scale and the tools to lead on safe betting practices, customer protection, and localized innovation.
“Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil,” said Leonardo Gadelha Sampaio, Chief Operating Officer at TQJ.
“This is more than a product launch – it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting, and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”
At the core of TQJ’s offering is Neccton, OpenBet’s AI-powered responsible gambling solution, now deployed in Brazil for the first time. Neccton enables real-time behavioral monitoring, personalized limit prompts, and early-intervention tools — a critical feature as the country’s Secretariat of Prizes and Bets (SPA) sharpens its focus on compliance and consumer protection.
OpenBet’s modular, high-performance platform empowers Bet do Milhão with:
- Localized PAM and sportsbook tools
- Dynamic BetBuilder across 11 sports
- 24/7 managed trading for 300,000+ annual live events
- Seamless casino integration and scalable infrastructure
“Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão,” said Jordan Levin, CEO of OpenBet.
“Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.”
With its strategic combination of brand trust, technology leadership, and safer betting practices, Bet do Milhão is positioned to redefine the consumer standard for betting in Brazil.
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