TaDa Gaming continues its rapid global expansion with a major milestone: the award of a UK Gambling Commission (UKGC) licence. Recognised as one of the strictest certifications in iGaming, this licence not only boosts TaDa’s credibility with operators and players but also opens the door to deeper partnerships in one of the world’s most competitive markets.
We sat down with Bryam Jacquet, Head of Business Development at TaDa Gaming, to discuss the company’s UK entry, its “glocalisation” strategy, and how its innovative product lines, from the TriLuck™ series to its globally popular fish-shooting titles, are reshaping regulated market growth.
Congratulations on the UK licence! What does entering the UK market mean for TaDa Gaming’s overall expansion strategy?
Bryam Jacquet: Thank you! We’re committed to building our brand in the valuable UK market through creating trust for visibly fair games and transparency in business, so we are delighted to receive the UKGC licence after a long and intensive application process. 
As the UKGC licence is an industry benchmark, our credibility with UK operators, aggregators and players has been boosted significantly, enabling new partnership signings and driving growth.
Our glocalisation strategy means launching games with core global mechanics balanced with immersive content to resonate with local players. This has driven our global growth to date; and we will continue to deliver easy and safe access to our games through further UK facing partnerships.
How does TaDa Gaming adapt its portfolio to meet specific requirements of highly regulated regions like the UK?
Bryam Jacquet: Our glocalisation strategy includes themes, visuals, features and idiomatic language to guarantee resonance with regional preferences.
Naturally, the games all adhere to regulations while offering features and bonuses tailored to support player engagement and retention by delivering superb gaming experiences.
So, for the UK, we reviewed spin speed and session design. This means that slots such as 10 Sparkling Crown and Fortune Coins or our shooting game Dinosaur Tycoon II are adjusted for typical time-on-device and session length with localised bonus rounds; plus we ensure slot UI flows such as left-to-right navigation and spin tempo.
Can you share an example of how your “glocalisation” strategy has worked successfully in recent market entries?
Bryam Jacquet: Our TriLuck™ series delivers an exciting spin on classic ‘triple pots’ casino games, with a bespoke mechanism to enable three bonus games to potentially trigger simultaneously from just one spin. Research flagged U.S. players’ existing knowledge of the ‘triple pot’ feature and this gave us confidence to localise the games.
To start, we renamed the games to suit the target market: so 3 Lucky Piggy was rebranded to 3 Rich Piggies for example, with the pigs redesigned in the TriLuck™ colours to simplify the game visually.
Again, based on research and feedback, we adjusted the hit and bonus frequency to balance reward and entertainment and the betting range and number of free spins to better suit player preferences.
From launch, the games enjoyed quick recognition and player appeal due to the exciting but familiar triple pots mechanism. The mix of themes forged emotional connections with players, making the games appealing across demographics and experience levels to deliver impressive engagement and retention.
Are there other regulated markets you’re prioritising?
Bryam Jacquet: We have multiple licences and certifications including from the UKGC; MGA; Swedish Spelinspektionen; Romanian ONJN; and Hellenic Gaming Authority, so European regulated markets are very much in our sights.
Our content is also currently being certified for Portugal and first to launch were our recent releases Joker Coins and Fortune Coins. These are part of our Hit the Cash™ series. This is a signature product line built around three core features designed to appeal to new to iGaming and casual players as well as those looking for a higher win potential.
Our recent success across various U.S. states encouraged us to apply for an AGCO licence to open up North American markets more fully, especially with our U.S. specific Zombie series of shooting games.
Fortune Zombie achieved significant engagement and retention numbers in terms of repeat plays and above average deposits from launch. Fortune Zombie 2, which is also designed for the U.S. market, will be our showcase game at Stand 4030, G2E, Las Vegas in October for anyone who wants to discover more about how these games are driving new player acquisition, engagement and retention.
What role do local operators and affiliates play in your market entry strategy?
Bryam Jacquet: Getting the right partners, especially for new markets is critical. We actively look to work with leading local operators and affiliates as their know-how positively influences our localisation skills and adds to our regulatory compliance standards.
Our most recent distribution agreement is with Light & Wonder. A leading cross-platform global games company, it’s active in over 38 regulated jurisdictions, significantly impacting our brand reach across Europe.
We also look closely at client demographics to ensure that our content will resonate with existing players and drive new players to their platforms. This means that, in conjunction with our B2C marketing and streamer collaboration, we can ensure better brand exposure through jointly working on innovative marketing launches and campaigns for quick results.
Tech capability is another key driver. The ability to integrate our content seamlessly and efficiently through a single API or aggregator platform makes working together much easier.
Our main expectation from affiliate partnerships is to drive qualified traffic and provide great feedback on player engagement trends. This helps us to fine-tune positioning in a crowded market and build our brand for safe, immersive and fun gaming.
Looking ahead, what new verticals, features, or innovations are you excited to bring to regulated markets?
Bryam Jacquet: We are the No. 1 provider for fish-shooting titles; so our constant innovation with these games is driving both brand awareness and growth across multiple regulated markets.
Fortune Zombie Lightning is our latest shooting title designed for global release. Available from 19 September, it gives players a spectacular quest to beat the Bosses and hit the big wins.
To make player access even easier, we have also designed a tiered categorisation of Easy Classic, Explore Elite and Expert Pro to indicate which games are aimed at customers who are new to the concept and which offer more challenging play. This ensures clear reference across the player spectrum to simplify choice and access.
Our gamification tool GiftCode is applicable to shooting titles; and this has impacted engagement and retention. As GiftCode is a one click, single use tool which gives free ammo, it sees 100% take up with each drop.
Our Roadmap sees four new releases delivered monthly, so there’s plenty of opportunities and excitement for slot players including sequels, additions to series and a raft of new features and bonuses in each release. Players and operators can expect a final quarter to 2025 packed with excitement, innovation and entertainment across all verticals from TaDa.
Closing Thoughts
TaDa Gaming’s entry into the UK marks more than just another licence — it’s the next step in a measured, glocalised growth strategy designed to resonate with players across regulated markets worldwide. With a blend of innovative mechanics, operator-first partnerships, and an ambitious release pipeline, TaDa is positioning itself as one of the most dynamic forces in the iGaming industry.
📍 Catch TaDa Gaming at G2E Las Vegas, Stand 4030 (7–9 October 2025).
👉 For more information or partnership opportunities, visit TaDa Gaming or email business@tadagaming.com.
