Strive Gaming has entered into a new partnership with PlayStar Casino, strengthening its position as a leading player account management (PAM) provider in the North American iGaming market.
Under the agreement, Strive will deliver its PAM platform to support PlayStar’s continued growth, beginning with the migration of its New Jersey operations from its existing provider. The partnership will also underpin PlayStar’s planned expansion into additional regulated markets, including Ontario and Alberta.
PlayStar selected Strive following a comprehensive evaluation process, prioritising a platform partner with proven expertise in North American regulation and the scalability to support multi-jurisdictional growth. 
Strive’s technology is specifically designed for the complexities of the U.S. and Canadian markets, offering a multi-state, multi-tenanted architecture that enables operators to scale efficiently while maintaining compliance across regulated jurisdictions.
The deal marks a significant milestone for both companies, as PlayStar continues to build market share in North America, while Strive expands its portfolio of operator partners in the region.
Max Meltzer, Chief Executive Officer at Strive Gaming, said:
“PlayStar is an ambitious operator with a clear vision for growth across North America. Our focus on the region and the flexibility of our platform make this a strong strategic fit as they scale across multiple regulated markets.”
Fredrik Liljewall, Chief Executive Officer at PlayStar, added:
“Selecting a platform partner with deep regional expertise and the ability to support our long-term ambitions was critical. Strive’s technology and understanding of the North American market made them the clear choice.”
The partnership further reinforces Strive Gaming’s position as a supplier of choice for operators targeting regulated growth in North America, with the company now supporting a growing number of PAM clients across the U.S.
