Partnership with tennis legend reinforces commitment to sports, excellence, and national pride
Stake Colombia proudly announces the signing of Colombian tennis icon Juan Sebastián Cabal as its newest brand ambassador, celebrating a legendary career while deepening the company’s engagement with Colombian sports and communities.
A towering figure in global tennis, Cabal rose to world No. 1 in doubles in 2019, alongside long-time partner Robert Farah. Their journey includes triumphs at Wimbledon and the US Open, Grand Slam finals at Roland Garros and the Australian Open, and titles across ATP 1000, 500, and 250 tournaments. Cabal also clinched the Australian Open mixed doubles title, solidifying his place in tennis history as one of the most decorated Latin American players of his generation. 
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia,” said Diana Otálora, Country Manager of Stake Colombia.
“At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike.”
Beyond his accolades, Cabal has represented Colombia on the world stage at three Olympic Games and has anchored the national Davis Cup team for over 15 years. Today, he continues to fuel the growth of sports through his initiative “Padeling by Cabal,” a local club that promotes physical activity, youth development, and community wellness.
“It is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career,” said Juan Sebastián Cabal.
“I am excited about the idea of working together to inspire more people and support sports development in our country.”
The partnership marks a major step in Stake Colombia’s mission to build authentic relationships in the sporting world and create meaningful experiences for its community. As the brand deepens its investment in both tennis and padel, this new collaboration underscores a shared commitment to sports integrity, inspiration, and national pride.
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