Sports data firm Odditt has officially launched Betflow in the U.S., introducing what the company calls a next-generation sports betting discovery platform designed to simplify and energize how users explore wagering options. By combining deep analytics with an intuitive, entertainment-driven interface, Betflow aims to make bet discovery both smarter and more engaging.
Developed by a team of data specialists and sports enthusiasts, the platform personalizes recommendations based on each user’s interests, risk appetite, and betting style. Odditt CEO and Founder Matt Bresler said the goal was to make sports betting feel approachable rather than overwhelming. “We’ve designed Betflow to make finding your bets as exciting as watching the game,” he said. “You can explore bets through stats, trivia, mascots, or even emojis, and everything ties back to real data.”
Betflow is powered by Odditt’s proprietary data feeds, integrating decades of historical statistics, contextual trends, and real-world influences ranging from rivalries and coaching connections to weather and player dynamics. The platform covers more than 100 global leagues, including over a dozen women’s leagues, and serves both analytics-driven and casual bettors. 
Several features anchor Betflow’s differentiators in the crowded betting-tech market. Fun Flows highlight quirky facts such as jersey numbers, birthdays, and mascots. Fact Flows present interactive visuals that help explain performance patterns in different conditions. Trend Blender lets users test their theories by selecting teams or players and instantly seeing performance outcomes under specific scenarios like days of rest or matchups with former coaches. Fun Factory brings an emoji-based interface to real parlay creation, while the system’s personalized discovery engine surfaces hundreds of thousands of new bets and parlays each day.
Odditt Co-Founder and CTO Elaine Milardo said the product is built to merge emotional appeal with statistical rigor. “Betflow is designed for every kind of bettor, from the spreadsheet-driven to the story-driven,” she said. “The experience is fast, personal, and fun.”
Betflow is available now in the U.S., with expansion to additional markets planned. Users can start with a free tier that includes playful bet exploration and upgrade for advanced tools, custom parlay creation, and exclusive data-driven research. With strong early adoption and industry interest, Odditt has opened a new seed round to support Betflow’s continued growth.
