Sporting Risk has expanded its sportsbook product suite with the launch of Mega Builder and 5 for 25, two new solutions designed to simplify bet construction and enhance player engagement ahead of the FIFA World Cup.
The sports analytics provider, known for its predictive models and pricing capabilities, is targeting increased operator performance during high-traffic tournament periods by introducing more intuitive and accessible betting formats.
Mega Builder enables players to combine multiple low-odds selections within a single match, including markets across all players on the pitch. By keeping all selections within one game, the product enhances in-play engagement, improves bet visibility and accelerates settlement compared to traditional multi-match accumulators. 
Meanwhile, 5 for 25 introduces a simplified same-game pick’em format, allowing players to select five outcomes for a fixed return of 25. The product removes the need for complex calculations, offering a clear and straightforward betting experience. A proprietary selection engine ensures balanced and coherent combinations, maintaining both variety and correlation control.
Both products are designed to reduce friction in bet construction while driving deeper engagement and longer session times, aligning with operator priorities during major sporting events.
Andy Phillips, Chief Business Development Officer at Sporting Risk, said:
“These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics into intuitive experiences that players instantly understand.”
The rollout highlights Sporting Risk’s continued focus on innovation in bet-building and same-game products, as operators look to maximise engagement and revenue during one of the most significant global sporting events.
