RubyPlay has expanded its footprint in South Africa through a new content partnership with leading regional operator Hollywoodbets.
The agreement will see a selection of RubyPlay’s games integrated into the Hollywoodbets platform, including titles such as Elephant Stampede SE, Diamond Explosion® 7s, and Mayan Cache, giving players across the country access to the studio’s growing portfolio.
RubyPlay first entered the South African market in 2023 and has since built a strong presence by delivering localised content designed to appeal to regional player preferences. 
Hollywoodbets, founded in 1986 as a racing publication business, has evolved into one of South Africa’s most established betting operators. After opening its first bookmaking branch in 2000, the company has expanded significantly, offering a wide range of betting products including slots, live casino games and sports betting.
The collaboration combines RubyPlay’s distinctive game design and feature-driven mechanics with Hollywoodbets’ extensive reach across one of Africa’s largest betting markets.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said:
“Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.
“The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”
Wayde Dorkin, Head of Product at Hollywoodbets, added:
“RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.
“We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”
