RubyPlay has strengthened its position in Spain through a new partnership with global operator bet365, marking another step forward in the supplier’s European expansion strategy.
Under the agreement, bet365 has integrated a selection of RubyPlay’s premium titles into its Spanish offering, including Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs. The rollout enhances bet365’s content portfolio while expanding RubyPlay’s reach in one of Europe’s key regulated markets.
Spain remains a strategic jurisdiction for RubyPlay, where demand for differentiated, high-performing content continues to grow. The supplier’s studio-based content ecosystem supports this expansion by combining market-specific development with a unified distribution framework, enabling tailored content delivery across regulated regions. 
The collaboration forms part of RubyPlay’s broader European growth trajectory, with further international launches planned in partnership with bet365 in the coming months. The agreement also grants bet365 access to content from RubyPlay’s wider studio network, including Koala Games.
Dima Reiderman, Chief Commercial Officer at RubyPlay, commented:
“Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months. Together with bet365, we’re bringing fresh, high-quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”
Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, added:
“We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief. Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”
With the Spanish launch live, RubyPlay continues to consolidate its footprint across Europe’s regulated markets, reinforcing its position as a scalable content partner for tier-one operators.
