RubyPlay Goes Live with Hard Rock Bet Casino in New Jersey

Slot studio accelerates US expansion through high-profile partnership with leading iGaming operator

RubyPlay, the forward-thinking B2B iGaming studio, has taken another major step in its US expansion strategy by launching its content on Hard Rock Bet Casino, one of New Jersey’s top-rated online gaming platforms. This milestone partnership bolsters RubyPlay’s presence in the United States and offers players access to some of its most engaging titles.

As part of the rollout, players in the Garden State can now spin popular games like Diamond Explosion® Patriots, Immortal Ways® Diamonds SE, and J Mania® Loco Habanero. These titles were hand-picked for their local appeal and showcase RubyPlay’s distinctive game mechanics and visual style.

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The launch will be followed by the integration of 10 additional RubyPlay games over the coming weeks, allowing for sustained engagement and content variety throughout the summer. The collaboration is a continuation of RubyPlay’s early momentum in the US, where it debuted earlier this year.

“Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the US. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay

“Rolling with RubyPlay is a win for our players, who now have even more exciting and innovative games to explore. Their fresh portfolio adds to our diverse offering of over 3,000 games, keeping Hard Rock Bet Casino at the forefront of online entertainment.”
Rich Criado, VP of Casino at Hard Rock Bet

With regulated iGaming markets in the US evolving rapidly, the RubyPlay-Hard Rock Bet Casino partnership sets the stage for future growth, delivering a high-quality entertainment experience aligned with both innovation and regional preferences.

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