Content provider RubyPlay has expanded its reach in Mexico after entering into a partnership with Codere Online (Nasdaq: CDRO), one of the leading digital sports betting and casino operators in the country.
The agreement sees Codere Online integrate a selection of RubyPlay’s most popular slot titles into its online casino platform, further diversifying the operator’s gaming portfolio for Mexican players.
Among the titles included in the rollout are J Mania® Loco Habanero, Grand Express Diamond Class and Zeus Rush Fever® Deluxe SE, all of which have proven popular with players across multiple regulated markets. 
Expanded Portfolio Through RubyPlay Ecosystem
The partnership also includes titles from Koala Games, one of the growing studios within RubyPlay’s wider content ecosystem.
Codere Online players will gain access to games such as Voltage Blitz® Rapid and Voltage Blitz® Vortex, alongside additional content that will be introduced over time from RubyPlay’s broader network of studio partners.
RubyPlay’s ecosystem model allows operators to access a diverse and continuously expanding portfolio of games, while enabling the company to deliver tailored content aligned with local market preferences.
Continued Growth Across LATAM
The collaboration further strengthens RubyPlay’s position across the Latin American region, where its content has been gaining traction with several leading operators.
Mexico represents a key strategic market, being the second-largest gaming market in Latin America, and a major growth opportunity for online casino providers.
Through the partnership, RubyPlay’s portfolio will reach a wider audience of players in the country while supporting Codere Online’s strategy of delivering engaging and diverse casino experiences.
Executive Commentary
Dima Reiderman, Chief Commercial Officer at RubyPlay, highlighted the importance of the partnership for the company’s regional expansion.
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region.”
He added that RubyPlay’s studio ecosystem allows the company to deliver additional market-focused content.
“Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region.”
Sarit Adania, Head of Casino Product at Codere Online, said the integration would enhance the operator’s gaming portfolio.
“RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico.”
“By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect.”
