Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its position in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.
Under the agreement, Relax Gaming’s complete portfolio of proprietary games is now live on bet365.it. This includes popular titles such as Money Train 3, Book of Power, and Net Gains, alongside a carefully selected range of third-party content delivered via Relax’s acclaimed aggregation platform.
As one of the industry’s most prominent global operators, bet365 provides a significant player base and strong brand presence, making the collaboration a valuable milestone for Relax Gaming’s European expansion strategy. 
The launch underscores Relax Gaming’s commitment to growth in regulated markets, with a focus on delivering high-quality, localised content tailored to regional player preferences.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said:
“Partnering with bet365 in Italy represents a major step forward in our European expansion. Italy is a vital market for us, and working with a brand of bet365’s stature gives our content instant visibility and credibility. Our portfolio is built for strong performance and retention, and we are confident it will deliver significant value to their Italian operations.”
A spokesperson for bet365 added:
“Relax Gaming has earned a reputation for quality and innovation, and we are excited to add their content to our Italian platform. Expanding our games line-up with proven performers supports our commitment to delivering engaging entertainment for players across regulated markets.”
