B2B gaming supplier Push Gaming is embarking on a major strategic expansion, unveiling two new game categories and a sub-brand aimed at diversifying its portfolio while maintaining its reputation for high-quality slot experiences. The move is designed to attract a wider range of players and secure a significant market share across key regions.
Renowned for its premium approach to game design, Push Gaming is extending its signature style to reach a broader audience without compromising its commitment to excellence. The new strategy introduces two distinct game categories—Push Originals and Push Actions—alongside a new sub-studio, Reel Hot Games.
Push Originals continues to showcase Push Gaming’s hallmark titles, offering complex mechanics and high-volatility gameplay for slot enthusiasts. This category delivers thrilling experiences, pushing the boundaries with innovative features and the potential for substantial wins. 
Push Actions is a new category targeting casual players who enjoy fun, fast-paced games with simple mechanics and popular themes. Recent releases such as 3 Magic Pots and 10 Flaming Bisons exemplify the provider’s creativity and serve as the first official entries in this category.
Reel Hot Games introduces a classic slots experience, catering to players who enjoy the nostalgia of land-based casino games with iconic symbols and themes enhanced by modern mechanics. This sub-brand is particularly focused on markets where classic games are popular, including regulated US states, Romania, Greece, the Netherlands, Bulgaria, and certain Latin American markets. The unofficial launch of Power Vault in the UK and Brazil in March 2025 marked the first Reel Hot Games release, while Bamboo Ways will be the first game officially released under Push Originals. Previous titles will also be reclassified under the new structure.
George Fil, Director of Product Strategy at Push Gaming, said:
“This is a pivotal moment for Push Gaming. Our new direction reflects our commitment to scaling rapidly while staying true to the quality that defines us. By diversifying our portfolio with these categories and a sub-brand, we’re creating ultimate gaming experiences for a broader audience and driving significant growth for our partners in key markets. We remain laser-focused on pushing boundaries to deliver products that benefit everyone.”
