Push Gaming, the B2B supplier renowned for its player-favourite content, has strengthened its European expansion strategy by going live in Spain through a new partnership with Bally’s Interactive.
The deal provides Spanish players with access to Push Gaming’s most successful titles, including Jammin’ Jars and Wild Swarm, alongside its full pipeline of new releases such as the recent hit Wild Swarm Triple Hive.
Spain marks the latest regulated market where Push Gaming has extended its reach with Bally’s Interactive, following a strong track record of success between the two companies in the UK. The collaboration highlights Push Gaming’s commitment to growing its brand in both established and newly regulated regions. 
The timing of the launch also coincides with rapid growth in Spain’s iGaming sector. According to the country’s regulator, the Dirección General de Ordenación del Juego (DGOJ), 2024 generated a record-breaking €1.45 billion in GGR — up 17.6% year-on-year. Online casino revenue alone hit €730.7 million, with slots contributing €472.2 million.
Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said:
“Launching our portfolio in Spain with Bally’s Interactive continues our European momentum. Strengthening our partnership with such a respected operator gives us confidence in building market share. We’re committed to tailoring our content to diverse player preferences while maintaining the high quality we’re known for.”
Richard Harris, CCO at Bally’s Interactive, added:
“We’re excited to bring Push Gaming’s titles to our Spanish platform. Their content has performed strongly with our UK brands, and we’re confident it will engage players here as well. This partnership helps us deliver the premium experiences Spanish players expect.”
This latest step consolidates Push Gaming’s position as a fast-growing supplier in regulated markets worldwide, while reinforcing Bally’s Interactive’s commitment to offering a best-in-class portfolio in Spain.
