Pragmatic Play has expanded its live casino reach in the UK through a new collaboration with challenger operator Midnite. The partnership introduces Pragmatic Play’s Smart Studio technology, allowing Midnite to customise its live casino environment with branded elements across some of the supplier’s most popular titles.
The move reinforces Pragmatic Play’s operator-first approach, delivering tools that enable partners to scale efficiently while standing out in competitive regulated markets. For Midnite, it represents a major milestone in its strategy to strengthen its live casino vertical and bring its tech-driven identity into the heart of the gaming experience.
Smart Studio brings bespoke branding to live casino
With Smart Studio, Midnite has tailored its versions of Blackjack, Blackjack X, Roulette, and Auto Roulette, creating a cohesive brand presence across its casino offering. The solution allows multiple operators to run on the same live tables, offering a faster and more cost-effective alternative to fully dedicated setups. 
Pragmatic Play’s Chief Operating Officer, Irina Cornides, highlighted the value of the solution:
“At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators. We’re thrilled to support Midnite as they continue to expand their offering and elevate the player experience in the UK.”
Midnite expands with a branded live casino suite
Midnite, licensed in the UK and Ireland, has built its reputation as a disruptive sportsbook and casino operator. By developing its platform entirely in-house and leveraging cutting-edge technology, the brand appeals strongly to a new generation of players seeking innovative experiences.
Chelsea Pinho, Senior Casino Manager at Midnite, commented:
“Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand. The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.”
Strengthening Pragmatic Play’s global operator partnerships
The rollout with Midnite marks another step in Pragmatic Play’s broader strategy of delivering tailored live casino solutions in regulated markets. Earlier this year, the supplier continued to expand its presence in Latin America through a collaboration with Spin, further demonstrating its multi-market flexibility and growth ambitions.
Pragmatic Play now provides its partners with a wide range of features beyond Smart Studio, including promotional tools, multilingual interfaces, and 24/7 support, ensuring operators can deliver a seamless and engaging live gaming experience at scale.
