Playson Expands Further in Latin America Through Landmark Deal
Playson has taken another decisive step in its Latin American expansion by partnering with Salsa Technology, one of the region’s most established content aggregators.
Through a direct integration with Salsa’s Salsa Gator platform, Playson’s licensed portfolio – including player-favourites from the Hold and Win series such as Coin Strike 2, Diamonds Power, and Energy Coins – will now be available to a wide network of regulated Brazilian operators.
The move comes after Playson’s recent entry into Brazil earlier this year, following approval from the Secretariat of Prizes and Bets (SPA). Since then, the supplier’s mobile-first and feature-rich slots have already gained traction with local audiences, confirming strong demand in one of the world’s most promising iGaming markets. 
Founded in 2012, Salsa Technology aggregates more than 19,000 games from over 110 providers in a single integration. By adding Playson’s award-winning slots to its platform, Salsa enhances its already diverse content offering with titles that combine powerful mechanics, localised themes, and global appeal.
Cristhian Zito, Head of LatAm Squad at Playson, commented:
“Salsa Technology is the ideal partner to further drive our growth in Brazil. We’ve been impressed by how well our games have been received since launching earlier this year, and through Salsa Gator, we’re excited to connect with even more players across the country.”Eliane Nunes, CGO at Salsa Technology, added:
“Playson blends creativity, technology, and consistency in a way that makes its portfolio stand out. Integrating its content into Salsa Gator strengthens our mission of delivering operators the most diverse and commercially impactful offering possible.”
