Playson has strengthened its position in the Latvian iGaming market through a new partnership with Fenikss, one of the country’s leading operators. The agreement brings a selection of Playson’s top-performing slots to Fenikss’ online platform, boosting the operator’s content portfolio and supporting its ongoing digital growth strategy.
Strong titles, strong synergy
The integration was facilitated via Relax Gaming’s aggregation platform, enabling Fenikss players to access standout Playson titles such as Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win.
Fenikss operates under the NOVOMATIC group and is a major player in both online and land-based gaming in Latvia, including a comprehensive sportsbook. The addition of Playson’s games is expected to drive further player engagement and enhance the operator’s content diversity. 
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles. We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.”
Fenikss welcomes Playson content
For Fenikss, the collaboration aligns with its strategy to offer high-quality content that appeals to a wide audience of players in Latvia. The company sees Playson’s growing popularity across Europe as a strong addition to its platform.
Martins Opmanis, Head of I-Gaming Department at Fenikss, noted: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform. We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
This deal marks another step in Playson’s broader strategy to expand across mature European markets, building on a strong portfolio and growing operator network.
