Peter & Sons strengthens Nordic presence through partnership with Nordplay Group

Award-winning game studio Peter & Sons has further expanded its European footprint through a new distribution partnership with Nordplay Group, the prominent iGaming operator behind several acclaimed Nordic-facing casino brands including Frank & Fred, Pop Casino, Klirr, Jubla and Onerush. The Group also serves players in Estonia and Finland, strengthening the reach of this new collaboration across multiple regulated markets.

Nordplay Group has built a reputation as a dynamic, player-focused organisation with a distinctly Nordic identity. Operating under the guiding principle “We scale impact, not size,” the Group continues to deliver curated entertainment experiences while maintaining strong traction across Europe’s competitive iGaming landscape.

Through the partnership, players across Nordplay Group’s brands will gain access to Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These titles signal the studio’s evolving creative direction, showcasing its signature narrative-led approach combined with bold artistry and high-engagement mechanics. A selection of established Peter & Sons hits will also be available, bringing the studio’s quirky characters and unique visual identity to a wider Nordic audience.

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The Nordics remain one of Europe’s most innovation-driven and highly contested iGaming regions, making the alliance a significant milestone in Peter & Sons’ broader European expansion strategy.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said:
“Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences and scalable growth aligns perfectly with our creative philosophy.”
He added:
“We’re excited to bring our unique worlds, quirky characters and next-gen mechanics to even more players across the region.”

Linda Guranova, Head of Games at Nordplay Group, commented:
“Peter & Sons has carved out a distinctive identity — their imaginative slots and narrative-driven gameplay truly stand out. We’re delighted to welcome their content and deliver even more memorable entertainment to players in Sweden, Finland, Estonia and beyond.”

The agreement follows a series of market entries for Peter & Sons across the UK, Italy, the Netherlands and other regulated jurisdictions, underscoring the studio’s accelerating European growth.

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