Odds88, the innovative sports betting aggregation platform formerly known as TradeArt, has announced the appointment of Will Fyler as its new Managing Director. This strategic hire underscores the company’s ambitious new trajectory, coming hot on the heels of its recent rebrand and positioning push.
Fyler joins from Sporting Solutions, where he most recently served as Chief Commercial Officer. With more than 17 years of leadership experience across high-profile industry names including Spotlight Sports Group, TXODDS, and Fitzdares, Fyler brings a well-rounded view of the sports betting value chain — spanning commercial growth, data solutions, and trading innovation.
In his new role, Fyler will spearhead Odds88’s strategic roadmap with a particular focus on global expansion, product evolution, and commercial scalability. His appointment is a signal of intent as the company ramps up its efforts to lead in the sports data aggregation space, driven by its modular odds feeds, AI-powered APIs, and tailored risk management capabilities. 
Lara Falzon, CEO of Yolo Group’s B2B brands, praised the move:
“Will’s appointment marks the beginning of a new chapter for Odds88 — one defined by sharp commercial focus and bold product-focused thinking. With both of us stepping into new leadership roles within the Yolo B2B ecosystem, we’re aligned in our mission to drive innovation, adaptability, and performance.”
Fyler added:
“Odds88 is redefining how trading data is delivered, consumed and used to create smarter betting experiences. It’s a company with bold ambitions and a clear vision for what’s next — and I’m excited to help deliver on that.”
Odds88’s rebrand and leadership refresh positions it strongly as a next-generation trading platform, built for the evolving needs of sportsbooks, data providers, and digital betting environments worldwide.
