When Matt Bresler started Odditt, he wasn’t trying to build another data company. He was trying to fix a simple problem: sports betting data didn’t feel real.
There were plenty of numbers, but no meaning behind them. Everything looked like a spreadsheet.
“Sports are entertaining,” says Bresler. “Betting on them should be too.” 
That idea shaped Odditt and its new app, Betflow, which digs into data differently. Instead of raw stats, it focuses on weather, rivalries, rest days, coaching matchups, and more. Bresler and his cofounder, Elaine Milardo, built Odditt from the ground up to help fans understand why games unfold the way they do and to give them a way to bet for the love of the game, not the pursuit of profit.
Making Sports Betting Fun and Simple
Even with legal betting expanding across the U.S., most fans still don’t bet. Out of more than 115 million people who have access to regulated sportsbooks, only about a third actually download and wager.
“Most betting platforms make the experience cold and transactional,” Bresler says. “Fewer than three percent of bettors win over the long run, and when betting is sold as a way to make money, it sets almost everyone else up to lose.”
That model pushes fans away. It attracts the hardcore number crunchers but ignores the majority who just enjoy the sport. Sportsbooks have become tools for traders instead of entertainment for fans.
Betflow flips that. It doesn’t promise profit. It promises a better way to engage with sports.
Turning Data into Discovery
Betflow’s goal is to make betting feel like exploring your favorite sport, not staring at a wall of odds. The app is built around discovery. You can dive deep into player stats or just mess around with emojis to create a parlay.
The “Fun Factory” feature turns emojis into bets. Pick a few — like a goat, basketball, and fire — and Betflow’s system connects those to real data to build a relevant parlay. It’s quick, random, and surprisingly smart.
For users who like to go deeper, “Trend Blender” is where it gets interesting. You pick a player or team, choose up to five conditions like rest days, weather, and rivalries, and the app instantly shows how they’ve performed in those exact situations before. I
“Casual bettors don’t want it to feel like homework,” Bresler says. “Serious bettors still want detailed insights, and Betflow delivers for both.”
Sports Betting That Feels Like Scrolling
Sportsbooks are built like Excel sheets. Betflow feels like social media. The feed is filled with “Flows,” short, scrollable insights that make betting feel more like browsing sports content.
“Fun Flows” are themed bets like rooting for players from your hometown or teams with animal mascots. “Fact Flows” provide quick-hit data stories: how a quarterback performs in the cold, or how a coach’s team plays against his former club.
These experiences blend the emotional and analytical sides of fandom. You’re not just placing a bet. You’re learning something, feeling part of the storyline, and having fun along the way.
Odditt’s philosophy is that betting should be about engagement, not chasing wins. The company still gives users access to deep data and clear education about how betting markets work, but it’s framed around fun, not false hope.
“We give users the tools to bet intelligently,” Bresler says. “But the goal should be enjoying the game, not chasing money.”
The Future of How Fans Engage with Bets
The goal of Betflow isn’t to replace sportsbooks. Bresler sees it changing how people find bets in the first place. Just as TikTok blurred the line between content and shopping, he believes sports betting will blend with fandom and media. Betflow is built for that world.
“Sports fans deserve a betting experience that connects to why they love the game,” Bresler says. “That’s exactly what we’re creating.”
