Odditt, the sports data startup redefining analytics and fan engagement, has closed a strategic funding round led by Four Okes Digital (FOD). The raise also includes investments from prominent industry figures Chris Kape and Ron and Alon Segev, and the appointment of Dan Malone, a former DraftKings executive, as Strategic Advisor.
Founded by Matt Bresler, a 20 In Their 20s award winner, and Elaine Milardo, former Head of Data at DraftKings, Odditt uses proprietary data collection and advanced analytics to power next-generation sports storytelling, predictive models, and fan insights.
The new capital will accelerate Odditt’s product development and market rollout—beginning with its first direct-to-consumer app. The company will also benefit from Malone’s strategic guidance in acquisition, retention, and data-driven engagement. 
“FOD is proud to back Odditt, a company that’s reimagining the future of sports data and analytics,” said Ian Macleod, CEO of Four Okes Digital.
“Matt and Elaine bring rare clarity and depth. From our first meeting, their ability to connect technical innovation with product strategy stood out. We left that call energized—and that momentum hasn’t slowed.”
“From the start, we’ve sought investors who bring more than capital,” said Matt Bresler, CEO of Odditt.
“Four Okes Digital has unmatched expertise in performance marketing and product growth. Their hands-on approach and strategic insight make them ideal partners as we scale. We’re also honored to welcome Chris Kape and Ron and Alon Segev—respected entrepreneurs whose industry knowledge will be invaluable.”
“Dan Malone’s experience building retention-driven product ecosystems at DraftKings makes him a game-changing addition,” Bresler added.
“His guidance will be crucial as we prepare to launch our consumer platform and craft experiences that keep fans coming back.”
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