Octoplay has launched in Michigan, going live simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive in what the supplier describes as its largest coordinated market entry to date and its second U.S. state launch.
The multi-operator rollout arrives less than six months after Octoplay’s United States debut in New Jersey, signalling an accelerated expansion strategy across regulated North American markets.
Since launching in October 2022, Octoplay has secured active licences across 13 regulated jurisdictions, including the UK, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. The Michigan launch extends that momentum into one of the most significant iGaming markets in the US, with the state consistently ranking among the top revenue-generating jurisdictions. 
Ralitsa Georgieva, Director of Business Development at Octoplay, said: “Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion. Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”
Octoplay’s growth trajectory has also been supported by recent industry recognition, with the company ranking first among US rising suppliers by overall index in H1, according to Eilers & Krejcik.
With Michigan now live and additional state applications underway, Octoplay is positioned to further expand its North American footprint through 2025 and beyond.
