The partnership with LiveScore Bet and Virgin Bet strengthens Octoplay’s UK footprint and reinforces its strategy of collaborating with high-growth, player-focused operators.
Octoplay continues to strengthen its UK market position through a new partnership with LiveScore Group, the pioneering force behind LiveScore Bet and Virgin Bet.
The integration marks another milestone in Octoplay’s rapid UK expansion, as the content provider continues to build relationships with both innovative challenger brands and leading operators. The new partnership adds to Octoplay’s growing UK portfolio, which already includes Flutter Entertainment, Entain, Evoke, Rank Group, and ComeOn Group, cementing its position as a trusted content partner across the market.
The deal reflects Octoplay’s strategic focus on partnering with operators who share its commitment to delivering high-quality, entertainment-led player experiences. This approach has driven its success across 11 regulated markets worldwide, spanning nine European jurisdictions — including the UK, Sweden, Denmark, Netherlands, Germany, Spain, Italy, Belgium, and Romania — as well as Ontario and New Jersey in North America. 
Ralitsa Georgieva, Business Development Director at Octoplay, said:
“Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This collaboration marks another significant step in our expansion strategy as we continue delivering high-quality gaming experiences to players across regulated markets.”
Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet, added:
“Octoplay’s reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns perfectly with our vision of providing the best possible betting experience.”
With the LiveScore Group partnership, Octoplay continues to consolidate its presence among the UK’s most influential operators, while maintaining strong growth momentum across Europe and North America. The company’s expanding footprint now spans two continents, underpinned by its recent North American launches through BetMGM and Rush Street Interactive in New Jersey.
