Octoplay has strengthened its European presence through an expanded partnership with Evoke Group, bringing its premium gaming content to flagship brands 888 and Mr Green in the UK and Denmark.
This milestone marks a significant extension of the collaboration that began with Octoplay’s 2024 William Hill integration, which has since evolved into joint product development, including a bespoke version of Jackpot Hunt for William Hill.
The extended partnership comes on the heels of Octoplay’s recent agreement with state-owned Danske Spil in Denmark and a sixth UK integration with Midnite, underscoring the company’s rapid expansion across key European markets. 
With the addition of 888 and Mr Green, players in both Denmark and the UK will now enjoy access to Octoplay’s complete game portfolio. The move strengthens Octoplay’s footprint in nine jurisdictions across Europe, further establishing the company as a preferred partner for tier-one operators.
Ralitsa Georgieva, Director of Business Development at Octoplay, said:
“Expanding our partnership with Evoke through 888 and Mr Green underscores our momentum in delivering premium content to tier-one operators. This integration marks our third partnership in Denmark and another successive launch in the UK, bringing Octoplay’s content to even more players across both markets.”
Keiron Downs, Head of Content Operations at Evoke, added:
“We are delighted to strengthen our partnership with Octoplay and bring their innovative portfolio to our 888 and Mr Green players in Denmark and the UK. This expansion reflects the strong performance of our collaboration so far and our confidence in Octoplay’s ability to deliver engaging gaming experiences.”
