NOVOMATIC has taken another step in its international expansion strategy by announcing a new strategic distribution partnership with Singapore-based Harvest Gaming. The agreement positions Harvest Gaming as the official distributor of NOVOMATIC’s land-based gaming solutions across Singapore, Malaysia and Vietnam.
This move deepens NOVOMATIC’s presence in one of the world’s most dynamic iGaming regions and reinforces its long-term vision of growth through regional alignment and tailored solutions. Harvest Gaming brings to the table strong local expertise, market familiarity and a customer-centric approach that aligns with NOVOMATIC’s ambitions.
Tailored solutions for Southeast Asia’s growing land-based market
Under the new distribution deal, Harvest Gaming will oversee the delivery of NOVOMATIC’s high-performance land-based gaming portfolio to operators in the three countries. With increasing demand for premium content and localized services, the partnership is expected to boost NOVOMATIC’s accessibility in key Asian markets. 
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand,” said Michael Barsin of NOVOMATIC Sales.
“This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.”
Harvest Gaming aligns with NOVOMATIC’s values and goals
Harvest Gaming’s General Manager, Alfred Hwee, echoed the sentiment, describing the collaboration as a natural fit:
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy.”
“We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia.”
The agreement reinforces NOVOMATIC’s commitment to creating impactful regional partnerships and strengthens its global distribution network. With this move, the group continues to build momentum across Asia, addressing the specific operational needs of local land-based operators and capitalizing on fast-growing demand.
