Neosurf, the leading cash-to-digital payments provider, has entered into a strategic partnership with BridgerPay, the global payment orchestration platform, to improve operator and customer experiences across Europe.
BridgerPay, renowned for its prebuilt integrations, unified dashboards, and single-source reporting, helps businesses automate payment flows and gain real-time customer insights. One of its standout solutions, Bridger Retry™, saves up to 30% of soft declined card transactions by automatically routing them to alternative providers—without disrupting user journeys.
Through the collaboration, Neosurf’s secure and responsible cash-to-digital solution will now be seamlessly integrated into BridgerPay’s checkout environments. This gives players more freedom in how they deposit while enabling operators to serve the vast customer base who prefer cash payments. 
Andrea McGeachin, Group CEO at Neosurf, said:
“Like Neosurf, BridgerPay is committed to improving the online payments experience not just for operators, but for customers too. Our partnership ensures Neosurf is easily available in their clients’ checkouts, giving bettors instant access to safe, flexible cash-to-digital options.”
Matthew Boundy, PSP Partnership Manager at BridgerPay, added:
“We’re delighted to partner with Neosurf. Their cash-to-digital solutions will be instrumental in helping our clients reach new customers across regulated markets, while also supporting responsible gaming and AML best practices.”
Initially covering European markets, the partnership has significant potential to scale globally, with both companies committed to collaborating on technical solutions and further innovations in the payments space.
