Popular Mexican sports broadcaster to front new campaigns as Winpot ramps up player engagement strategy.
Leading Mexican online casino and sportsbook brand Winpot has announced the appointment of Miroslava Montemayor, one of the country’s most recognisable sports broadcasters, as its newest brand ambassador.
Best known for her roles with ESPN, TNT Sports Mexico, and previously TV Azteca, Montemayor brings star power and sports credibility to the Winpot brand as it looks to accelerate its growth across Mexico’s booming iGaming and sports betting markets. 
A former beauty queen turned sports anchor, Montemayor has built a strong fanbase through her extensive coverage of top-tier events such as the NFL, Premier League, and UEFA Champions League. Her appointment marks a strategic move by Winpot to connect more deeply with Mexican sports fans through culturally resonant and personality-led marketing.
As brand ambassador, Montemayor will appear in a series of campaigns, starting with a new TV advert launching in August, focused on Winpot’s key differentiator, offering the best odds, guaranteed.
Powered by Wiztech’s platform, Winpot has quickly become a top destination for sports bettors and casino players in Mexico. Its offering includes a wide variety of games, from slots and table games to instant wins and live dealer, as well as generous promotions, fast localised payment options, and standout sportsbook pricing.
Yoni Sidi, CEO at Winpot, commented:
“Miroslava is one of the most loved sports broadcasters in Mexico, combining deep sporting knowledge with undeniable charisma. Her fanbase is the perfect audience for Winpot, and we’re thrilled to welcome her as the face of our next campaign.”
Miroslava Montemayor added:
“Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to be working with them as a brand ambassador.
The TV campaign was such fun to shoot, and I can’t wait to see it go live. This partnership brings together my passion for sport and a platform that delivers top-quality betting experiences for fans.”
This collaboration underscores a growing trend of sportsbooks leveraging celebrity ambassadors to build trust and visibility in local markets, and with Montemayor’s influence, Winpot is set to reach new heights.
