Fast-growing sportsbook Midnite has awarded £8,000 to Southampton season ticket holder Anita Wyeth after Taylor Harwood-Bellis scored a brace against Leicester at St Mary’s Stadium. The win marked the first payout of the season for Midnite’s popular ‘Brace Yourself’ campaign, which gives fans the chance to win cash whenever a Saints player scores twice in a home league match.
Launched at the start of the season, the campaign increases the prize pot by £1,000 after each home fixture. Fans enter by scanning QR codes around the stadium ahead of kick-off, adding an extra layer of excitement to matchday. Midnite also donates an equivalent sum to the Saints Foundation for every prize pot won.
Andrew Mook, Head of Brand Marketing at Midnite, said:
“‘Brace Yourself’ is designed to give supporters an extra buzz on matchday. We’re thrilled to have our first winner and look forward to keeping the excitement going for future home games.”
Greg Baker, Chief Revenue Officer at Southampton FC, commented:
“Working with Midnite on fan-led initiatives like this is fantastic. It’s a great opportunity for our fans and supports the Saints Foundation at the same time.”
The campaign forms part of Midnite’s broader fan engagement strategy, which includes official training kit sponsorship with Southampton and front-of-shirt sponsorship at Sheffield United, plus matchday experiences for season ticket holders.
