Meridianbet, a leading sports betting and iGaming operator active across 18 regulated jurisdictions, has extended its title sponsorship agreement with EuroLeague basketball powerhouse Crvena Zvezda (Red Star Belgrade) through 2030. The renewal secures one of European basketball’s most prominent long-term private-sector partnerships.
The extended agreement builds on a relationship that began in January 2023 and will see the Serbian club continue to compete under the name Crvena Zvezda Meridianbet across all competitions, including the EuroLeague, ABA League, and Serbian League. Meridianbet branding will remain visible on team jerseys and throughout Belgrade Arena.
Meridianbet operates as part of Golden Matrix Group Inc. (NASDAQ: GMGI), a publicly listed gaming technology company headquartered in Las Vegas. 
The partnership aligns with Meridianbet’s strategy of investing in markets where basketball holds strong cultural significance and delivers high media exposure. Crvena Zvezda competes in the EuroLeague, a 20-team competition spanning 12 countries with a global fanbase exceeding 90 million. The league is widely regarded as Europe’s premier basketball competition and a key development pathway to the NBA. Notable alumni from the club include Hall of Famers Vlade Divac and Peja Stojaković.
Commenting on the extension, Zoran Milošević, CEO of Meridianbet, said:
“Extending our title sponsorship with Crvena Zvezda through 2030 underscores our commitment to long-term brand building in markets where basketball is more than a sport—it is deeply embedded in the culture. As Meridianbet continues to scale operations across 18 jurisdictions, partnerships with elite sports organisations like Crvena Zvezda deliver sustained visibility among audiences that closely align with our customer base.”
Since its inception, the partnership has generated strong brand engagement across Meridianbet’s core Balkan markets, including Serbia, Bosnia and Herzegovina, and Montenegro. It has also supported a range of corporate social responsibility initiatives, from youth basketball development programmes to responsible gaming education integrated into club communications.
Founded in 1945, Crvena Zvezda is one of the most decorated clubs in European basketball, boasting 24 Serbian national championships, 14 national cups, and seven ABA League titles. The team plays its home games at the 18,000-seat Belgrade Arena.
Meridianbet operates as a licensed sports betting and iGaming operator across Europe, Africa, and South America. Its parent company, Golden Matrix Group (NASDAQ: GMGI), manages a diversified portfolio of B2B and B2C gaming brands, including GMAG, Expanse Studios, RKings, Mexplay, and Meridianbet.
