Virginia and New Hampshire Lotteries Double Down on IWG Partnership
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has secured two-year contract extensions with both the Virginia Lottery and the New Hampshire Lottery. The renewals, which run through June 2027 for Virginia and July 2027 for New Hampshire, reflect both lotteries’ continued trust in IWG’s innovative content and proven performance.
Since 2020, IWG has been a core digital content provider for both lotteries, helping to drive significant growth in their online player bases. Its eInstants consistently rank among top-performing titles, blending fresh gameplay mechanics, retail brand tie-ins, and a steady stream of new releases to keep players engaged.
Over the past year, IWG has brought a wave of new features and industry firsts to both lotteries, including:
- Multi-state jackpots such as Mega Money Jackpots in New Hampshire and Super Spin Jackpots in Virginia.
- Million Dollar/Power Hour Countdown, offering time-based boosts to top prizes.
- Vaults Boost, allowing optional in-game wagers for enhanced winnings.
- Lightning/Blitz Jackpots, delivering frequent, fast-hitting jackpot wins.
“We’re incredibly proud that both Virginia and New Hampshire have entrusted our services for a further two years,” said Jason Lisiecki, Executive Vice President at IWG. “We’ve thoroughly enjoyed pioneering many of our innovations with both and are eager to take these partnerships to the next level.”
Virginia Lottery’s Deputy Executive Director of Marketing, Scott Kenyon, highlighted IWG’s role in delivering US-firsts such as progressive jackpots and dynamic visual pulse games, while Kelley-Jaye Cleland, Chief Product and Program Officer at New Hampshire Lottery, praised the studio’s ability to tie eInstant games to local sports brands and create unique, time-of-day features.