ITV has officially joined forces with Richmond Atlantic to mark its first move into the real-money gaming space, bringing its popular ITV Win brand into the soft gaming market.
Through this new partnership, Richmond Atlantic will integrate Bingo and Spins verticals into the existing ITV Win platform, which currently offers competitions and prize draws. The expanded offering will focus on accessible, fun entertainment with a market-leading bingo proposition and a curated spins product that includes popular UK game titles along with exclusive branded releases in the coming months.
The decision to partner with Richmond Atlantic follows a competitive tender process, with ITV choosing the company for its player-first approach, industry expertise, and commitment to responsible gambling. 
Richmond Atlantic, a newly launched venture, is backed by a team with significant industry experience and a proven ability to scale successful gaming brands. Their mission is to create and operate world-class gaming experiences that resonate with players in highly regulated markets like the UK.
Adam Joseph, CEO of Richmond Atlantic, said:
“From concept to market launch, Richmond Atlantic combines creative vision, data-driven strategy, and cutting-edge technology to deliver exceptional player experiences. We’re thrilled to be partnering with ITV to bring ITV Win Bingo & Spins to life.”
He continued:
“The new site is in its final stages of development and will soon enter a soft launch phase, with a full roll-out scheduled for the New Year, accompanied by a major TV advertising campaign. This is a landmark moment for Richmond Atlantic, and we’re excited to help ITV redefine the iGaming landscape in the UK. Our focus will be on creating a fun and engaging experience while keeping responsible gambling at the core.”
Richmond Atlantic’s expertise in building and scaling top-tier gaming brands, particularly within regulated markets, positions the company as a strong partner to help ITV extend its reach into the gaming sector with a responsible, engaging product.
