Incentive Games, the leading B2B games provider, has teamed up once again with global online gambling operator bet365 to deliver an exciting new free-to-play title — Tournament Challenge. The game goes live ahead of Matchday One on 16th September, just in time for the start of the European football season.
A Free-to-Play Game That Puts Fans in Control
Tournament Challenge gives football fans the chance to test their knowledge and stay engaged throughout the season. Before each selected match, users predict the outcome — win, lose, or draw — with the flexibility to update predictions right up until kick-off.
Each correct prediction earns points calculated as a 10-point stake multiplied by the odds of the chosen result. For example, a pick at odds of 2.50 secures 25 points, while 3.70 returns 37 points. 
With weekly and season-long leaderboards, players can track their progress, battle rivals, and climb towards major prizes — including a £20,000 weekly jackpot and a huge £50,000 grand prize at the end of the campaign.
Capturing the Spirit of Tournament Football
John Gordon, CEO of Incentive Games, commented:
“Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to work with the brilliant bet365 team again on Tournament Challenge, which is built to bring fans closer to the action with simple, engaging gameplay.”
A bet365 spokesperson added:
“With the return of European club football, we’re delighted to provide our customers with a fresh free-to-play experience. Thanks to Incentive Games, Tournament Challenge shows once again that with bet365, it’s Never Ordinary.”
Global Reach
Available in nearly 100 countries worldwide, Tournament Challenge builds on the strong partnership between Incentive Games and bet365. It demonstrates the companies’ commitment to combining data-driven design with fan-focused innovation to deliver compelling gameplay for sports enthusiasts everywhere.
Key Terms
- Available to new and eligible bet365 customers aged 18+.
- Only one entry per person.
- Entries close on 30th May 2026 (kick-off of the last scheduled tournament game).
- Predictions can only be edited before a fixture begins; no changes once in-play.
- Separate from standard bet placement; standard bet365 offers do not apply.
👉 Full terms and conditions: bet365 Tournament Challenge
