ICONIC21 has expanded its portfolio with the launch of Bubble Craps and Bubble Crapless Craps, introducing a new automated format that brings land-based dice gameplay into the online environment.
The dual release marks a significant milestone for the supplier, with Bubble Crapless Craps positioned as a first-of-its-kind product in the iGaming market, offering a simplified entry point for players while maintaining the core mechanics of traditional craps.
Both titles are streamed 24/7 from an automated table, delivering a consistent and immersive experience that bridges the gap between the physical casino floor and digital gameplay. 
Designed with accessibility and engagement in mind, the games feature an optimised UI/UX that simplifies betting structures and reduces complexity, making the format more approachable for new audiences while retaining depth for experienced players.
The two variants target distinct player segments:
- Bubble Craps – retains classic rules and gameplay, appealing to traditionalists seeking an authentic dice experience
- Bubble Crapless Craps – removes losing outcomes on the “Come Out” roll (2, 3 or 12), lowering the barrier to entry and encouraging broader player adoption
The launch reflects a broader industry trend towards automated live-style products, combining the authenticity of land-based games with scalable, cost-efficient digital delivery.
For operators, the offering provides a differentiated addition to casino lobbies, delivering familiar gameplay in a format that enhances accessibility, increases session engagement and removes the operational complexity associated with live dealer setups.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“Innovation should never come at the cost of accessibility. Bubble Crapless Craps introduces a new way for players to engage with one of the most exciting dice formats, while maintaining the core appeal of the game.”
